Made in Asia: Beauty innovation and developments from Asian cosmetic companies

By Amanda Lim

- Last updated on GMT

Latest beauty innovations and developments from made-in-Asia beauty brands. [Dr. G]
Latest beauty innovations and developments from made-in-Asia beauty brands. [Dr. G]

Related tags Asia Cosmetics Personal care Skin care

We round up the latest beauty innovations and developments from made-in-Asia beauty brands.

Dr. G doubles down on SEA expansion on the back of sunscreen popularity

K-beauty brand Dr. G is continuing to expand in South East Asia with a new store in Malaysia, where its sunscreen range is enjoying significant success.

The firm unveiled a physical outlet in Kuala Lumpur, Malaysia. It partnered with health and beauty retailer Sa Sa to open a shop-in-shop at Sunway Velocity Mall, a popular tourist destination.

The South Korean company said this move was capitalising on Dr. G’s growing influence in the SEA region as a derma beauty brand as well as a sunscreen expert.

Kao relaunches navel care product amid high demand and market gap

Japanese cosmetics giant Kao has relaunched its patented belly button cleansing product that claims to address the needs of those with navel shapes that are susceptible to dirt accumulation and odour.

SPOT JELLY belly button cleaner was re-packaged and officially launched on June 12, following a gathering of feedback and consideration of market needs.

During its limited-time release​ in April 2021, the product topped Japanese e-commerce marketplace Rakuten’s daily ranking chart and sold out in 13 days.

RÉALI de GELÉE RICH addresses gap in men’s skin care with easy-to-follow regime

RÉALI de GELÉE RICH is aiming to resolve the common concerns of male office workers, after its survey found that less than 10% of respondents use a face wash that meets their needs.

The brand was launched by Zenyaku Kogyo Co., Ltd, a pharmaceutical company that has been working on skin-disease drug research since 1955.

Its approach to men’s skin care is to target common problems, such as excess sebum, stickiness, and dry and rough skin due to physiological factors caused by male hormones and lifestyle activities like shaving.

HK's Cary launches multifunctional skin care targeting Asian males

Hong Kong skin care brand Cary believes it has found a significant market gap for tinted skin care products for male consumers.

Its sold-out eye cream, which is available in two shades, claims to brighten the under-eye and cover dark circles respectively.

Chung added that both tints were adaptable across different Asian shades when they ran their consumer product testing.

Snow Fox aims to fill the gap for green sensitive scalp care

Sensitive skin brand Snow Fox is working to expand its hair care offerings to meet the need in the market for earth-friendly products that are suitable for sensitive scalps.

Expanding into new categories has been a major focus for the company, it has even developed a solid shampoo bar for pets.

Speaking to CosmeticsDesign-Asia​, founder Phoebe Song said there were still many white spaces for beauty and personal care products for sensitive skin.

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