Here we reveal exclusive insights from top skin care companies L’Oréal and Kenvue on the drivers and trends of the rapidly advancing derma skin care category in Asia Pacific.
The post-COVID era has witnessed a significant shift in consumer priorities, with health and wellbeing emerging at the top. Consumers are now more discerning, seeking products that offer both visible results and contribute to their holistic well-being.
We now take skin health more seriously than ever before. This awareness intensified the desire for effective products backed with clinical data, which fuelled the already high demand for derma beauty brands.
Beauty major Coty says it recognises the vast potential to create fragranced products that can enhance various aspects of consumers' lives beyond traditional perfumes and colognes, says a top executive.
The demand for these products has grown in correlation with the heightened appreciation of scent. This prospect of developing new products to “cocoon ourselves with scent” is an exciting prospect for fragrance companies like Coty.
“We’re looking to plain and too linear at a category which can really develop into lifestyle brands. This is really something I would like to champion and talk more about in the future to consumers when we have the right products in place,” said Kristina Strunz, managing director of Coty SEA and India.
Aussie skin care brand Grown Alchemist is set to make its South East Asian debut in September through an exclusive partnership with Sephora.
The move will see the brand gain a presence in Singapore, Malaysia, Thailand, and the Philippines from September onwards.
“We are very excited about the launch because customers in SEA are very smart in terms of how they choose their skin care. There’s constant exposure to social media and that’s where they learn about ingredients. That makes us want to make sure that we have the most cutting-edge products,” said Jo Ruo, head of marketing, Grown Alchemist.
Japanese beauty conglomerate Pola Orbis has launched a monthly subscription service to help consumers find their signature scent through exploration.
The three-month programme starts with a web questionnaire to determine consumer taste and preferences. Three scents in mini 2ml bottles would be selected and delivered to the consumer.
After a month of experimenting, consumers will return their feedback to the brand and three more will be sent on the second month. After that, the consumer will be asked to select a scent they enjoy the most.
CEO of ANSWR Beauty is aiming to expand its vision as a comprehensive ‘home salon’ beauty line to the Asian market.
Founder and CEO Georgiana Grudinschi told CosmeticsDesign-Asia that Asia’s beauty market represented an “important opportunity” for the start-up.
“Asian consumers are very beauty oriented and conscious. Asia is a very tough, super competitive market that’s five steps ahead. Keratin treatments are quite popular here as well and I think an at-home alternative will catch their interest.”