What’s trending: Redken, Caudalie and more stories on APAC beauty market and consumer insights

By Amanda Lim

- Last updated on GMT

Redken’s entry into India, Caudalie’s new acne launch and more in this trend round up. [Redken]
Redken’s entry into India, Caudalie’s new acne launch and more in this trend round up. [Redken]

Related tags Apac trends Cosmetics

In our round up of the recent trend developments in the Asia Pacific beauty and personal care market, we feature Redken’s entry into India, Caudalie’s new acne launch and more.

L’Oréal bets on Redken to satisfy Indian consumers’ need for individualisation and experimentation

L’Oréal Professional has launched Redken in India to fulfil the growing demand for specialised solutions across colour, styling, and care in the hair care market.

The French beauty conglomerate launched the American salon brand in India this August after observing a major demand for new hair care brands in India.

This is being driven by the growth of young affluent consumers that value individuality and had a strong desire to experiment.


Caudalie aims to ‘recruit next generation of fans’ with latest acne care launch

French beauty brand Caudalie is set to launch a new spot acne treatment in South East Asia, which it hopes will introduce the brand to a newer and younger audience.

Caudalie’s Vinopure Salicylic Spot Solution will mark its official launch in SEA in August. At SGD25 (USD18.80), the product is one of the more affordable ones in its line-up.

The French pharmacy favourite deliberately kept the price reasonable in an attempt to position it as a gateway product for younger consumers, namely the Gen Zs.


More individualisation needed in diverse curly hair landscape

There is a growing need for more individualised hair care products that recognise the unique characteristics of various curl types, according to a leading cosmetic chemist.

The world of hair care is as diverse as the individuals it serves, encompassing a wide spectrum of textures, types, and unique needs.

This could not be truer for curly hair. From loose waves to tightly wound corkscrews, curly hair comprises of multiple variations and cannot be stereotyped as a singular type.


Mint producer eyeing new opportunities among indie oral care brands

Mint producer Jindal Drugs sees untapped opportunities among new oral care brands that value the use of high-quality natural ingredients.

In beauty and personal care, the company has serviced primarily multinational companies with some of the most globally recognised brands.

However, the company believes there are untapped opportunities beyond the household names.


How upcycled ingredients meet consumer demands for sustainability and naturality

Upcycling food by-products to develop ingredients for perfumery can help achieve consumer desire for natural yet sustainable ingredients.

The industry has been able to turn to synthetic counterparts as an ethical and sustainable alternative to help alleviate pressure on delicate ecosystems.

However, like with other categories in beauty, consumers have a preference for natural ingredients, believing them to hold more prestige and artisanal appeal.

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