Brand story: Updates from SK-II, L’Oréal, Sisley and more top beauty brands

D&G Beauty plans ‘aggressive’ expansion in Korea in partnership with Shinsegae​​

Dolce & Gabbana Beauty is embarking on a major online and offline expansion in South Korea in collaboration with distributor and retailer Shinsegae International.
The latter announced that it had inked an exclusive domestic distribution contract with the Italian beauty brand on September 26.

Starting in October, the brand will expand online and offline to beauty retail chains, including Shinsegae’s own Chicor, as well as health and beauty chain Olive Young. It will also expand to popular e-commerce platform KakaoTalk Gift.

L’Oréal underscores importance of social commerce in SAPMENA region​

French beauty giant L’Oréal claims social commerce acceleration across South Asia Pacific, Middle East and North Africa region (SAPMENA) is a major opportunity for growth, with the firm livestreaming for up to 21 hours a day across several key brands.

The company launched its first TikTok shop in Indonesia two years ago. It has followed up with a launch in Vietnam and expects to expand it to more markets in SEA.

The company expects this behaviour in the SEA region to move across the SAPMENA region, which represents one-third of social media users worldwide.

SK-II’s latest breakthrough boosts PITERA relevance to younger consumers​

SK-II’s latest research into skin ageing has revealed data that it claims enhances the relevance of its hero ingredient, PITERA, to a younger demographic of skin care consumers.

With more awareness on skin health and skin ageing, the Japanese brand is preparing to meet the skin ageing needs of increasingly younger consumers.

“Consumers as early as in their 20s will view skin ageing differently from here on – they’ll be highly aware of it and look out for skin care solutions that will keep their skin youthful,”​ said Suda Sudarsana, SK-II global research and development leader.

Sisley aims to outpace Asia beauty market growth​

Sisley aims to grow “faster than the market” in Asia on the back of multiple opportunities across the region including Japan expansion and makeup potential, says its top Asia exec.

Asia represents a major market of opportunity for the high-end French brand.

In the wake of COVID-19, the brand grew by 58% in 2020. It continued to experience strong growth in 2021 before going flat in 2022 due to the poor market conditions in China.

Hourglass expands Tiktok-favourite lip range in Korea as it rides vegan wave​

Hourglass Cosmetics is extending the shade range of its best-selling Phantom Volumising Glossy Balm in South Korea as it experiences “explosive” sales response.

The Phantom Volumising Glossy Balm debuted last April with eight shades.

According to the retailer, response to the product has been “explosive” and underwent cycles of stock depletion and replenishment.