Brand Story: Updates from Shiseido, Missha, Perfect Diary and more top beauty brands

By Amanda Lim

- Last updated on GMT

[Shiseido]
[Shiseido]

Related tags Cosmetics Personal care Skin care Makeup

We round up our most-read stories on the top beauty brands, featuring news updates from Shiseido, Missha, Perfect Diary and more.

Shiseido’s latest ‘Water Sensing’ colour tech to debut with Maquillage in November

Shiseido is set to debut a new range of Maquillage lipsticks developed with its new Water Sensing Technology that combines transfer-resistant colour and comfort.

The upcoming product was designed with Shiseido’s new Water Sensing Technology, which was developed to meet current consumer demands for lipstick.

According to the firm's survey results, consumers have identified moisturisation ability, glossiness, and transfer resistance as their top priorities in an ideal lipstick that would give the ‘dewy lip’ look.

 

K-beauty company behind Missha attributes growth to global marketing campaign

Able C&C has attributed its sales growth and growing international presence to its global marketing efforts.

The company attributed its success to its major global ‘Beauty is Reality’ campaign, starring American actress Elizabeth Olsen, which centres around the message of attainable beauty.

Olsen joined Sana Minatozaki, a member of the South Korean girl group TWICE, as an official Missha brand ambassador.

 

Perfect Diary launches lipstick that can ‘reduce fine lines by over 50%’

Perfect Diary has launched a lipstick that claims have built-on lip essence and lip mask benefits thanks to its latest patented “bio film” technology.

The Bio Film Essence Lipstick was described as “the brand's first innovative lipstick product that combines lipstick makeup effects, lip essence functions and lip mask”.

The lipstick features a pomegranate peptide complex, which the firm claims can “deeply plump the lip skin and make the lip skin glow with health and vitality”. 

 

Lotus Herbals sees ‘substantial potential’ in India’s derma beauty market

Lotus Herbals has debuted a new professional skin care range to tap into the potential of the local derma beauty market.

Lotus Professional’s DermaSAGE 360° Skin Renewal range is the first new launch since the COVID-19 pandemic and developed as a “derma-grade salon alternative”​ to consumers.

The company had directed substantial resources toward research and development (R&D) to “to address immediate challenges and pioneer future product innovations.”

 

Thailand’s HARNN lands in Singapore as it accelerates expansion plans

HARNN has embarked on its next phase of expansion through a retail store opening in Singapore, while building a presence in the spa and hospitality sectors across Asia.

HARNN opened its first retail store in Singapore on September 11, with plans to enter the e-commerce space in the near future.

This comes after the brand was acquired by Thailand-based Tanachira Group in 2018, which has since fuelled its next stage of development. 

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