品牌故事：来自资生堂、谜尚、完美日记等顶级美容品牌的最新资讯
![[Shiseido]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_large/publications/cosmetics/cosmeticsdesign-asia.com/china/node_4356183/16959240-1-eng-GB/_1.jpg)
我们汇总了有关顶级美容品牌阅读量最高的新闻报道，更新消息来自资生堂、谜尚、完美日记等。
资生堂最新“水感”色彩技术将于 11 月以 Maquillage 系列首度亮相
资生堂将推出全新 Maquillage 唇膏系列，该系列采用全新水感色彩技术研发而成，兼具优异的耐转移性和舒适性。
这款即将推出的产品旨在满足当前消费者对唇膏的需求。
该公司的调查结果显示，消费者认为，保湿性、光泽度和耐转移性是选购唇膏的首要考虑因素，因为这些是拥有“水润双唇”的法宝。
谜尚背后的韩国美容公司将增长归功于全球营销活动
Able C&C 认为，公司销售额增长和日益增长的国际影响力要归功于出色的全球营销活动。
该公司将其成功归功于全球大型“Beauty is Reality”营销活动，这支广告大片由美国女演员 Elizabeth Olsen 出镜拍摄，核心理念是“美即是现实”。
Olsen 与韩国女子组合 TWICE 成员 Sana Minatozaki 一同担任谜尚官方品牌大使。
完美日记推出可“减少 50% 以上细纹”的口红
完美日记推出了一款口红，据称利用了其最新的专利“仿生膜”技术，兼具唇部精华和唇膜的功效。
仿生膜精华口红被称为“品牌第一支兼具口红妆效、唇部精华和唇膜的口红产品”。
这款口红含有石榴肽复合物，据称可以“深层丰盈唇部肌肤，让唇部肌肤焕发健康活力”。
Lotus Herbals 看到印度真皮层美容市场的“巨大潜力”
Lotus Herbals 推出全新专业护肤系列，以挖掘本土真皮层美容市场蕴含的潜力。
作为该品牌自新冠疫情以来首次推出的全新系列，DermaSAGE 360° Skin Renewal 专为消费者而开发，旨在成为“真皮层沙龙专用产品的替代之选”。
该公司将大量资源投入研发，以期“应对当下的挑战，引领未来的产品创新”。
泰国 HARNN 登陆新加坡，加速扩张步伐
HARNN 通过在新加坡开设零售店和进军亚洲水疗及酒店业务，开启下一阶段的扩张计划。
9 月 11 日，该品牌在新加坡开设了第一家零售店，并计划在不久的将来进军电子商务领域。
HARNN 于 2018 年被泰国 Tanachira 集团收购，由此掀开了发展新篇章。
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![Organic Bioactives has debuted hair care solutions for the first time. [Getty Images]](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_tiny/publications/cosmetics/cosmeticsdesign-asia.com/headlines/formulation-science/organic-bioactives-launches-native-nz-botanicals-hair-care-actives/17376246-1-eng-GB/Organic-Bioactives-launches-native-NZ-botanicals-hair-care-actives.jpg)
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