KANEBO touts Douyin as ‘best platform’ to raise brand awareness, leverages packaging design to attract Chinese consumers By Amanda Lim 09-Jan-2024 - Last updated on 09-Jan-2024 at 01:31 GMT Facebook Twitter Linkedin Email to a friend Kao-owned prestige skin care brand KANEBO has seen its brand recognition in China blossom after entering Douyin’s e-commerce platform, and aims to ride the wave of growth with festive packaging targeted at Chinese consumers. A recap of December's top stories Big impact: Asia’s beauty triangle and why L’Oréal wants to harness it to ‘uncover the future’ ‘Sky’s the limit’: DSM-Firmenich on advancing wellness solutions through collaborative breakthroughs India embraces K-beauty: Korean sunscreen, glass skin among top searches by consumers Lessons from a scandal: Biologi case highlights urgent need for more stringent enforcement of consumer laws – regulation expert Just one hero: Enduring flagship products key to having competitive advantage in beauty – Shinsegae Lipstick inspector: Makeup premiumisation trend in Asia boosts need for AI-powered quality control Consumer shift: Perfect Diary’s new multi-benefit lipstick attracts ‘high-value customers’ KANEBO touts Douyin as ‘best platform’ to raise brand awareness, leverages packaging design to attract Chinese consumers Fun and experiential: Asia’s Gen Z represents major makeup growth opportunity – Moira Beauty Cannabinoids must be further explored for therapeutic skin, hair health impact: South Korean study Prev 1 … 7 8 9 10 11 Next
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