Brand story: philosophy, LG H&H, L’Oréal and more in this brand update

philosophy SEA relaunch targets younger consumers with education focus​​

US skin care brand philosophy’s relaunch in South East Asia will target younger beauty consumers from a skin education angle.
In April this year, parent company Coty announced the brand’s comeback with a new product innovation, the dose of wisdom bouncy skin reactivating serum. The product launch was aligned with the brand’s refreshed formulation principle: dermatologic wisdom.
The brand said it was excited to be “reinvigorated” the SEA region, where 59% of prestige beauty sales are driven by skin care.

LG H&H rides upcycling trend with launch of new conscious beauty brand​

LG Household & Health Care (LG H&H) recently unveiled its new conscious beauty brand UGLY LOVELY, which upcycles “ugly crops” into ingredients, to meet the increasing demand for sustainable cosmetics.
The South Korean conglomerate joins the rising number of companies that are using waste materials from the food industry to make cosmetic ingredients.
With Asia being named by industry players as one of the fastest-growing markets for natural beauty, LG H&H looks to claim a slice in the market through UGLY LOVELY.

Asia’s beauty triangle and why L’Oréal wants to harness it to ‘uncover the future’​

Beauty giant L’Oréal is aiming to nurture the strengths of the China-Japan-Korea ‘beauty triangle’ through its North Asia Big Bang Beauty Tech Innovation program.
Speaking to CosmeticsDesign-Asia, Maxime De Boni, vice president, L'Oréal research and innovation, North Asia and China, emphasised the significance of North Asia to the global beauty stage.
L’Oréal’s North Asia Zone covers China, Japan and Korea. Together, the region represents around one-third of the world's total beauty market, according to the French cosmetics major.

Unilever to acquire prestige biomimetic hair brand K18 as part of new ‘optimisation’ strategy​

British FMCG company Unilever has signed an agreement to acquire premium biotech haircare brand K18, as part of its future-proofing strategy.
K18, which combines beauty and biotechnology, was founded in 2020 by Suveen Sahib and Britta Cox.
The brand has a curated range of six products designed to identify and address the causes of hair damage. It's a professional and consumer brand that's distributed through hair salons, retail, and ecommerce mainly in the UK, North America and Australia.

LG H&H rides on Japan’s K-beauty interest to advance Glint, Freshain, VDL expansion​

South Korean major LG Household & Health Care (LG H&H) is seizing opportunities to expand makeup brands Glint, Freshian, and VDL on the back of Japan’s growing interest in K-beauty.

Glint and Freshian debuted in Japan in June and September, respectively.
Glint launched on Japanese e-commerce platform Qoo10 and is now the top highlighter on the platform. This was helped by an endorsement from local YouTuber and makeup artist Hiro Odagiri.