Lancôme hires Virginie Efira as first ambassador for France
Lancôme hires first ambassador for France
Lancôme has hired Belgian-French actress Virginie Efira as its first ambassador for France.
The 46-year-old star is set to appear in a new campaign that encourages French women "to reveal their own inner spark”, according to a statement from Lancôme.
Efira joins will join pop star/actress Zendaya, actresses Lily Collins and Joy Sunday, as well as YouTube influencer Emma Chamberlain as the new faces of the brand.
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