What’s trending: Top stories on APAC beauty market and consumer insights

By Amanda Lim

- Last updated on GMT

 The recent beauty trend developments in APAC. [Aestura]
The recent beauty trend developments in APAC. [Aestura]

Related tags trends Apac Cosmetics

In our round-up of the recent trend developments in the Asia Pacific beauty market, we’re featuring insights from brands such as Amorepacific’s Aestura, Evereden, Neopharm, Teaology, and more.

Neopharm outlines China expansion plans to tap into thriving baby care market

South Korean cosmetic firm Neopharm is set to expand its sensitive skin care brand Atopalm's baby products into China after getting regulatory approval to enter the baby care market.
Atopalm will launch three baby products, MLE Baby Lotion, MLE Baby Cream and Top to Toe Baby Wash, in China.

All three will be available online on e-commerce platforms Tmall, Douyin, and Kauishou from March.

The company will focus on building a strong digital presence with digital-focused marketing.


SoulTree puts Ayurvedic spin on body care to meet increasing holistic expectations

India-based SoulTree hopes its integration of Ayurvedic principles into body care will help meet consumer demand for products that can meet wellness, luxury, natural, and eco-friendly expectations.

The range, which comprises of shower gels, body lotions, body mists and facial mists features ingredients such as wild mountain rose essential oil, dawn-plucked neroli essential oil and Madurai mulligan jasmine essential oil.

With this, the brand aims to introduce unique sensorial experiences, setting new standards for holistic and indulgent body care.

Evereden expands in SEA to capture Gen Alpha opportunity

Mum and baby care brand Evereden will focus on expanding in South East Asia in 2024 to capitalise on the unfolding Gen Alpha opportunity.

If you search the #SephoraKids tag on social media, you will find the grievances of many beauty shoppers, mostly criticising the presence of young children at beauty retailers like Sephora.

Whatever the opinion, one thing is for certain – the new generation of beauty shoppers has arrived.

“We’re seeing that Gen Alpha is becoming more and more of an important customer base,”​ said Mindy Zou, head of omnichannel growth, Evereden.

Teaology aims to capture Singapore’s premium beauty segment with ‘unique’ proposition

Teaology has launched in Singapore where it believes it can offer premium beauty consumers a differentiated proposition in the form of its innovative tea-infused products and certifications.

The Italian B corp-certified beauty brand launched exclusively with health and beauty retailer Watsons Singapore at the end of January.

The brand’s products contain tea infusions as a solvent instead of water in its product formulations.

Molton Brown strengthens omnichannel capabilities as it moves to capture whitespaces in Asia

Luxury brand Molton Brown has bolstered its omnichannel capabilities and is targeting untapped markets in Asia as it moves to capitalise on emerging opportunities.
The brand’s biggest market today is the UK – its home market. However, it has also established a strong presence in Europe, the US, as well as the Middle East.

It maintains a foothold in various Asian markets, where it sees significant opportunities for expanding its business further in the region.

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