Elizabeth Arden’s success in China travel retail linked to emphasis on brand storytelling By Amanda Lim 02-Apr-2024 - Last updated on 02-Apr-2024 at 05:22 GMT Facebook Twitter Linkedin Email to a friend Luxury beauty brand Elizabeth Arden's success in China’s travel retail channel has been attributed to its emphasis on brand storytelling, a key factor that has resonated with the modern Chinese woman. A recap of March's top stories Hair-raising moves: Kao set to overhaul hair care with new brands and rebrands in 2024 Adjunctive solutions: How medical aesthetics are inspiring ‘breakthroughs’ in skin care – Kenvue R&D lead ‘We are optimistic’: Beiersdorf closing in on China’s approval for brightening ingredient Gut and hair connection? New study identifies specific gut microbiota linked to patchy hair loss Slow ageing: Laneige’s latest sleeping mask targets Gen Z interest in pre-ageing care Elizabeth Arden’s success in China travel retail linked to emphasis on brand storytelling ‘India has not even begun that trend’: Nykaa beauty chief eyes huge opportunity in prestige segment Give value, not discounts: Luxury brands can offer exclusive services for unmatched value during shopping festivals – Coty SEA ‘Tweens are taking over’: Evereden expands in SEA to capture Gen Alpha opportunity Personalisation in India: Opportunities abound for brands in the hair care sector Prev 1 … 5 6 7 8 9 … 11 Next