Hera expands personalised cosmetics line-up with bespoke lip products
Amorepacific-owned luxury beauty brand Hera has expanded its personalised cosmetics offerings by introducing an onsite lip product manufacturing service at its flagship store.
This comes after the 2023 launch of its customised foundation service called Silky Stay Custom Match, which exceeded 4,000 product sales at the Amore Seongsu store within one year.
The newly introduced Sensual Lip Custom Match allows customers to personalise lip products from Hera’s representative Sensual range that best suit their skin tone and needs.
Maquillage renews best-selling serum foundation for more moisturising and lasting effects
Shiseido-owned Maquillage has upgraded its best-selling serum foundation with a greater amount of moisturising ingredients and a new formula for longer-lasting finish.
The Japanese drugstore brand’s hero serum foundation product Dramatic Essence Liquid has reached cumulative shipments exceeding 3.76m units since its launch in 2022
It is best known for incorporating Shiseido’s Serum First technology, which microencapsulates and seals the foundation ingredients in the serum, ensuring that the serum comes into contact with and spreads over the skin before the makeup pigment.
Lotus Herbals’ new lip balm range marks strategic move into ‘hybrid beauty’
Lotus Herbals’ latest lip balm innovations reflect brand strategy to develop multi-functional products that combine cosmetic with skin care benefits.
The Indian beauty company started off the year announcing the launch of its premium lip balm range.
This new launch is a major move in the company’s new product strategy, said Nitin Passi, chairman and managing director of Lotus Herbals.
Korea’s GS25 aims to bring more low-cost beauty options to market
Korean retailer GS25 is ramping up efforts to introduce more low-cost beauty products of small volume as it aims to make skin care and makeup more accessible in “an era of high prices”.
In December 2024, the convenience store group introduced a range of affordable, single-use products, including sunscreens, moisturisers, cleaners, and serums.
Each product costs around KRW3,000 (USD2.04) and can be used by both genders of varying ages, the company claims.
ASNO doubles down on global expansion on the back of recent gains
Korean vegan skin care brand ASNO is focusing on expanding in the Japanese, UAE and European markets, while eyeing penetration into the US and Canada by 2025.
Starting from the Beautyworld Japan Osaka trade show in 2023, ASNO has been actively pursuing overseas expansion over the past year.
At the KCON JAPAN event in May 2024, the company secured over USD200,000 worth of export contracts for the Japanese market.
