The Ordinary set for China launch as Estée Lauder targets masstige consumers
The Ordinary will debut in China in February as parent company Estée Lauder ramps up efforts to capture the growing ‘masstige’ consumer base.
Stéphane de la Faverie, president, chief executive officer and director of The Estée Lauder Companies announced this news on February 4 during the firm’s second quarter earnings conference.
“We are thrilled that The Ordinary is debuting in Mainland China this month with its proven disruptive launch strategy,” he said.
APR Corp capitalising on thriving ‘wanghong economy’ to accelerate growth in China
South Korean beauty tech firm APR Corp aims to accelerate growth in China by capitalising on the thriving “wanghong economy”, on the back of encouraging sales on Douyin live commerce broadcasts.
In China, the term refers to influencer marketing and live selling on social commerce platforms.
The firm’s flagship beauty brand Medicube opened its official online mall on Douyin in 2020, and has since been collaborating with “wang hongs” (internet celebrities) to strengthen its presence in the Chinese market.
A year in beauty: CosmeticsDesign unpacks key developments in 2024 that will impact 2025
In this episode of the Beauty 4.0 Podcast, the CosmeticsDesign editorial team looked back on the key developments of 2024 and share their insights on the trends set to shape the beauty landscape in 2025.
In Asia-Pacific, beauty developments unfolded as expected, said CosmeticsDesign-Asia editor Amanda Lim, who anticipated the continued high demand for performance-based products and the growth of the masstige segment, as consumers demanded efficacy and accessible luxury.
Study on elastin highlights key challenges limiting its potential as anti-ageing ingredient
A study from China sees elastin’s potential as an anti-ageing cosmetic ingredient, but highlights multiple challenges in applying it successfully.
Elastin is a key protein in the extracellular matrix (ECM). It is essential for skin elasticity and resilience, allowing skin to maintain its shape and structure.
Also crucial for giving skin a bouncy and full look often associated with youthfulness, it has gained recognition as an important factor in maintain skin health.
Sa Sa aims to boosts online presence with social media and new loyalty app
Beauty retailer Sa Sa will intensify its online presence to enhance customer engagement and drive digital growth in 2025.
Moving forward, the group said it would invest in social media promotions and influencer collaborations to boost brand awareness and credibility. The goal is to integrate online and offline channels to deliver a seamless online-merge-offline (OMO) shopping experience.
As part of its objectives, Sa Sa launched an upgraded mobile application in September 2024 for China, Hong Kong, and Macau, which integrates the membership bases from online and offline channels in all three markets.
With this, the company hopes to enhance customer loyalty and repurchase rates.
