Unilever India acquires majority in Minimalist to ‘turbocharge’ premium beauty portfolio
The acquisition of Minimalist will strengthen Hindustan Unilever’s (HUL) premium beauty offerings, which is “under-indexed”, says its CFO.
Unilever’s Indian subsidiary confirmed it has entered into a definitive agreement to acquire local skin care brand Minimalist during its latest financial conference on January 22.
“This marks another step in the transformation journey of our portfolio towards higher growth demand spaces,” said Ritesh Tiwari, Chief Financial Officer, HUL.
Lotus Herbals’ new lip balm range marks strategic move into ‘hybrid beauty’
Lotus Herbals’ latest lip balm innovations reflect brand strategy to develop multi-functional products that combine cosmetic with skin care benefits.
This new launch is a major move in the company’s new product strategy, said Nitin Passi, chairman and managing director of Lotus Herbals.
“This launch is our big play into what we’re calling ‘hybrid beauty’ — where products blur the lines between skin care and cosmetics."
Science-backed, skin benefits key to makeup brand’s longevity
Australia’s InClinic Cosmetics believes that the key to brand longevity has evolved from a makeup product’s effect on one’s look to formulations that are backed by science and come with skin care benefits.
Prior to the popularity of mineral makeup, larger companies cared more about performance rather than skin benefits, according to brand founder Josephine Carbone.
The category’s boom, reportedly in the mid-2000s, created the need for cosmetics companies to reconsider the ingredients that they are formulating their products with.
Sahur’s Art touts comeback of daring, expressive makeup looks
Singapore-based Sahur’s Art expects to see a shift from the minimalist makeup trend to bold and expressive looks, as more consumers are open to experimenting.
According to brand founder and CEO Sahur Saleim, there is a big demand in South East Asia for easy, on-the-go makeup that stays put even in hot and humid conditions.
Additionally, consumers “love practical products that enhance their natural beauty while being low maintenance”.
Increase in pop-up events drives consumers to try new brands, products – @cosme data
A surge in pop-up events is reshaping consumer behaviour, encouraging shoppers to explore and experiment with new brands and products, observes Japanese retailer @cosme.
In the past two years, the grand prize winner of @cosme’s Best Cosmetics Awards had been time tested favourites.
The 2022 awards saw @cosme members bestow the top prize onto KATE Lip Monster, which was launched in 2021. In 2023, the honour went to Orbis Essence in Hair Milk, 12 years after its first launch.
For 2024, Attenir Skin Clear Cleansing Oil bagged the topped the rankings after its formula was updated for the first time since its launch four years ago.
