The company launched SensiBright Green CS780 at the Personal Care and Homecare Ingredients (PCHi) trade show in Guangzhou, China, which was held from February 19 to 21.
The product was launched to meet the growing demand for colour correctors in the makeup category, especially in China, where having bright skin is considered the beauty ideal.
“Especially in this part of the world, this product is ideal for people who want bright skin and avoid dullness,” said Sophie Hong, innovation and product manager, Sensient Beauty.
Colour correcting is a popular technique that use opposing hues to conceal specific skin issues.
Using the right colour can neutralise redness on the skin, cover blueish undereyes, brighten sallow skin, or conceal stubborn pigmentation spots.
Sensient has observed a big demand for colour correctors, which come in a variety of formats but are most commonly makeup base primers.
In particular, it has observed demand for green colour correctors which are used to conceal redness and brighten skin.
“There are sticks, creams, cushions, but there are all using extracts and mainly chromium oxide. But the effect is not very long-lasting, and the green can make your skin look sickly and dull,” said Hong.
According to Hong, the chromium oxide tends to dull as it gets exposed to the external environment or sebum.
“Things like that little bit of oil on your skin all contributes to the dullness. With [SensiBright Green CS780], it is hydrophobic and more resistant to these.”
Hong described SensiBright Green CS780 as having a “thin fluorescence”, which gives it a superior brightening effect.
It can be used in a variety of colour cosmetic products, including skin primers and foundations.
The company claims that the product can brighten the skin more effectively and is more long-lasting – up to eight hours.
Biotech colours
On February 14, Sensient announced its acquisition of French company Biolie.
Founded in 2012, Biolie developed a patented, solvent-free enzymatic extraction technology for natural ingredients.
“We are thrilled about the strategic fit between our companies, affirming our global leadership position in supplying natural, sustainable actives and colours to the personal care industry,” said Sensient Colors President, Mike Geraghty in the firm’s press statement.
This acquisition would give Sensient access to Biolie’s technology and enable it to advance its portfolio of natural colours.
The demand for natural colours remains one of the biggest opportunities for Sensient, said Hong.
“There’s a big trend for more sustainable and more natural colours. By using white biotechnology, which utilises enzymes for extraction, we can achieve a more sustainable process.”
Through this new acquisition, Sensient is set to launch more natural colour innovations this year.
