At this year’s Personal Care and Homecare Ingredients (PCHi) exhibition in Guangzhou, Clariant introduced its Beauty = Clariant (X) concept, which highlights how its portfolio of ingredients can come together to create solutions that meet various consumer preferences and needs.
“The PCHi show allows us to showcase our unique approach to decoding beauty through cutting-edge ingredients that deliver unparalleled sensory experiences and high-performance efficacy,” said Michael Haspel, Clariant’s Global Head of Personal & Home Care.
Along with this concept, the company showcased a number of sensory enhancing ingredients and the formulas they are capable of creating.
During its press conference on February 20, the ingredients company revealed that it was driven by younger cosmetic formulators and their demand for novelty.
“Today’s young formulators are very creative. They come up with scenarios that I have not [thought of]… This puts a challenge on us to satisfy such creative formulators,” said Christoph Yu, Head of Personal & Home Care, Greater China, Clariant.
“There’s a younger generation coming and they are looking to do things in a non-traditional way. And if you have certain products that provide emulsification, rheology modification, that can change the look and feel of the product, it enhances their ability to make a broader range of formulations,” added Hapsel.
On the other hand, consumers are seeking a full sensory experience with their products, making factors like texture, scent, packaging, and overall aesthetic appeal all crucial to their satisfaction.
“It’s not just about the functionality, but also the sensory experience that people are looking for—a holistic experience with that personal care product. It’s not just about knowing, ‘If I put it here, it’s going to do this functional activity,’ but also how it looks, feels, and engages them,” said Haspel.
Furthermore, its ability to create all sorts of novel formulations allows Clariant to tap into niche markets.
Yu highlighted that the firm is seeing more products develop for different scenarios, such as hiking, beach days, or travelling.
“This new niche markets are a new opportunity for us,” he said.
PCHi 2025 showcase
Clariant introduced its newly launched Eclipsogen CAP series, which uses its patented NanoCon Technology to create “an ultrathin, even film on the skin, ensuring optimal coverage without penetrating the skin.”
The firm demonstrated the use of the new product with a “bouncy” formulation that leaves a light and fresh skin feel.
It also highlighted its Aristoflex Velvet rheology modifier, which recently completing filing for the China market.
The company demonstrated its use with buttercream formulation that melted into the skin, leaving a soft velvety feel.
Clariant also gave members of the press a preview of Plantasens Emulsifier HP 49 in a soft-touch cream. The emulsifier will officially be launched at in-cosmetics Global in April.
