Feel-good beauty: Skin-brain link important as consumers ‘look for comfort’ in cosmetics

Asian woman applying skin care on arm
Consumers becoming increasingly comfort-driven in their choice of cosmetics. (Getty Images)

The link between skin and mind is set to shape the future of beauty and personal care, claims Lucas Meyers Cosmetics by Clariant.

The firm believes that consumers have become increasingly comfort-driven in their choice of cosmetics.

“The skin-brain connection is here to stay,” said Isabelle Lacasse, head of marketing, product management and formulation at Lucas Meyer Cosmetics by Clariant.

“I believe that we were the pioneer of this approach to beauty. Ten years ago, we did a lot of work on phospholipids, which brough us to the Happiness in a Jar concept. Consumers are looking for more comfort in their cosmetic products, so we really want to invest – and we have invested in it because we believe this is a trend that is going to evolve.”

The power of love

At this year’s Personal Care & Homecare Ingredients (PCHi) tradeshow, Lucas Meyers Cosmetics unveiled GlowCytocin, which claims to boost overall skin radiance by activating oxytocin receptors to replicate “the state of being in love”.

Lacasse explained that the former was found to increase fibroblast proliferation to give the skin a more rejuvenated look by reducing wrinkles and improving skin elasticity. It also reduces nociception to reduce skin irritation and erythema.

At the same time, the active is able to increase sensory neuron proliferation and innervation, which increases the receptiveness to pleasant sensations.

“For Lucas Meyers Cosmetics, having a uniqueness factor is really important. Either it’s the sourcing of the raw material or the efficacy itself. Developing a holistic solution is a key innovation factor for us,” said Lacasse.

Additionally, the firm recognises that consumers are looking to reduce spending and simplify their beauty routines, which is driving demand for ingredients with multiple benefits.

“If I take GlowCytocin, for instance, it not only gives that glow of being in love and acts on wrinkles but also induces a pleasant sensation. It’s really a multi-tasking ingredient,” said Lacasse.

Designed for all

In addition to GlowCytocin, the ingredients maker introduced Melicica, an extract of Jelly Bush honey, also known as Australian Manuka.

According to Lucas Meyers Cosmetics, this honey is naturally rich in leptosperin, which is found exclusively in Manuka honey.

“What is unique with this active ingredient is that it modulates key genes in the skin healing process – reducing pro-inflammatory mediators and oxidative stress. It regulates collagen production and also stimulate keratinocyte migration,” Lacasse explained.

“It will really optimise the skin repair process and promote recovery. It will improve the appearance of both old and new scars. It also improves skin luminosity, reduces redness and reduces skin discomfort. It has proven efficacy across skin types II to VI in both men and women.”

The company conducted a study utilising the active for diaper rash. It found that 2% Melicica combined with 10% zinc oxide was more effective than zinc oxide alone.