Glow Recipe expands hybrid range on the back of high consumer demand
Glow Recipe expands its range of tinted serums with s blush-serum hybrid following strong consumer demand for multi-functional beauty solutions.
The US-based skin care brand announced the launch of the Watermelon Glow Niacinamide Dewy Flush, a tinted cheek serum, at their Glow Conference in January.
This marked the brand’s further expansion into skin care-infused makeup category, which it calls its Glow Hues range.
Sarah Lee, co-founder and co-CEO, said the development was fuelled by consumer demand.
‘Seamless’ R&D across all categories needed in sun protection – Kao
Kao has emphasised the need for seamless R&D integration across all product categories to advance sun protection innovations.
Kao sees the need for integrated research and development across multiple product categories to provide more comprehensive and convenient UV protection solutions.
“Considering that customers are constantly exposed to UV rays in their daily lives, we believe that seamless research and development across various categories such as skin care, makeup, and hair care, not just in the category of sunscreen, is necessary in the future,” said Takashi Fukui, Director of R&D, Skin Care Products Research.
Deodorant brand Blunies emphasises innovation charge to seize opportunities in category
Blunies says leading innovation drive is imperative to capturing opportunities in the under tapped category.
The Singapore-based brand is best known for its brightening collagen deodorant, which has gone viral on short video platform TikTok, highlighting how sorely innovation is needed in the category, the firm believes.
“As users of deodorants, we found that there was a lack of innovation in the deodorant space for underarm care. We had to use multiple products for our underarms. Consumers want deodorants that are effective not only in removing odour but can also provide other benefits such as smoothening and brightening,” said Blunies co-founder Savina Chow.
Down Under launches China-exclusive tea tree oil brand to capture ‘enormous’ opportunity
Down Under Enterprises has developed Eelemani, a consumer-facing tea tree oil brand exclusively for the Chinese market, with the aim to strengthen the awareness of the famous Australian oil.
The company believes the time was ripe to launch Eelemani as there has been a greater appreciation for high quality essential oils among Chinese consumers.
Dee-Ann Prather, founder and CEO of Down Under Enterprises, said the company believes the opportunity in China was “enormous”.
Lotus Herbals’ new lip balm range marks strategic move into ‘hybrid beauty’
Lotus Herbals’ latest lip balm innovations reflect brand strategy to develop multi-functional products that combine cosmetic with skin care benefits.
This new launch is a major move in the company’s new product strategy, said Nitin Passi, chairman and managing director of Lotus Herbals.
“This launch is our big play into what we’re calling ‘hybrid beauty’ — where products blur the lines between skin care and cosmetics."
