The less-is-more approach continues to gain momentum with more awareness on skin health and the need to protect the all-important skin barrier.
This is driving consumers towards a more minimalist beauty routine, which embraces simple routines with multi-functional products that does not overload the skin.
At the same time, the skinification movement shows no signs of slowing down. With this shift, we are seeing more brands incorporate skin care ingredients into colour cosmetic products.
Many of these products share a similar goal to enhance the user’s natural beauty while protecting and nourishing it.
NARS Cosmetics Light Reflecting Serum Cushion Foundation
Colour cosmetics brand NARS Cosmetics recently announced the release of the Light Reflecting Serum Cushion Foundation.
This product is an extension of the NARS Light Reflecting series, which includes best-selling products, NARS Light Reflecting Setting Powders as well as the NARS Light Reflecting Foundation. The latter was launched in 2022 and became a hit product.
This new product is similar in that it is positioned as a hybrid formula combining the coverage of makeup with the benefits of skin care, with a focus on achieving a radiant, translucent complexion.
The formula’s composition is 73% skin care ingredients, according to the brand. This includes its Triple C Brightening Complex, which is made up of Kakadu plum fruit, citron peel, prune fruit extract.
It also contains pentylene glycol derived from sugarcanes which helps to hydrate skin as well as camellia flower extract.
The foundation also contains ingredients and technology that blurs skin issues such as blemishes, pores, and fine wrinkles by enhancing the skin’s ability to reflect light.
Finally, the pigments are coated with skin care ingredients derived from amino acids. This ensures a smooth and translucent finish.
Glow Recipe Watermelon Glow Niacinamide Dewy Flush
US-Korean beauty brand Glow Recipe launched a tinted serum that gives cheeks a flush of colour while acting to hydrate, plump, and improve dark spots and pigmentation.
The launch marked the brand’s entry into the skin care-makeup hybrid category.
While it does impart colour, the brand said this was a “skin care-first formulation”. It is packed with ingredients such as 3% niacinamide, watermelon, centella asiatica and hyaluronic acid.
According to a four-week consumer study of 32 subjects the brand conducted, 94% of panellists showed improvement in hyperpigmentation after four weeks.
The brand suggested that the tinted serums, which come in two shades, can be used as the final step of the skin care routine.
The pigments are coated in non-comedogenic jojoba oil, which enhance stability, dispersion and adherence to the skin without penetrating into the skin.
Glow Recipe’s latest product is an extension of its signature Watermelon series, which features watermelon and niacinamide as its key ingredients.
KraveBeauty Plumptuous Lip Jelly
Another brand that has developed and launched its first hybrid product is KraveBeauty by influencer Liah Yoo.
The KraveBeauty Plumptuous Lip Jelly is a lip oil that comes in four shades and contains “skin-mimicking ingredients”.
The first is 1% MaxiLip, a peptide that has been clinically proven to firm, smooth, and plump lip.
Additionally, the product contains upcycled plum oil sustainably sourced from French plum kernels and Triolein, an emollient derived from olive oil by-products. According to the brand, 55% of the ingredients are upcycled.
The formula was developed to me lightweight and non-sticky with a high shine finish. It was designed to be used on its on or on top of a lipstick.
Additionally, the packaging is refillable with a reusable cooling metal applicator that claims to provide a refreshing sensation with an application.