In addition to daily skin care, athletia’s product line-up aims to support both moments of activity and relaxation.
Its latest release, called Restyling Hair Serum, is part of the “active and go” series, which caters to people who are constantly on the move.
The product is made with a combination of plant-derived ingredients and hair care technologies that are said to help users easily reset their hairstyles in “a variety of situations where hairstyling is inconvenient”.
“Restyling Hair Serum combines the technologies of water setting and quick-drying mechanism to pursue the treatment effect of repair and moisturisation.
“By applying the milk gel serum, the user can make the hair smooth and silky faster than usual without using a hair dryer. It is also less sticky, and allows for quick and comfortable restyling,” the brand said.
In particular, when hair gets wet, it changes shape easily. This serum contains a high amount of moisture that spreads quickly on the hair and loosens it, making restyling more effortless.
At the same time, the product is formulated with jojoba oil, which has a light texture among plant-derived oils, helping users to run their fingers smoothly through the hair to separate each strand.
“The gaps between hair strands allow water to evaporate more easily, and the inclusion of plant-derived ethanol provides a quick-drying effect. This instantly achieves a fluffy, airy, and silky hair texture. Together with the water setting effect, the serum helps to shape and restyle hair while enabling it to dry quickly.
“The hair serum can be used both at home and on the go. Since it is a gel format, there is no need to worry about it splashing around. The stylish green bottle with a snap-on cap blends in with any setting, be it at home, in the office, or in a bag.”
In addition, the brand cited examples of situations where the product is most suited for application.
These include post-sports and -outdoor activities to make sticky hair airier and smooth; in the morning to fix bedhead; after a shower to reduce hair-drying time and moisturise hair; and mid-day to eliminate frizz after taking off the hat and from hair ties.
The Restyling Hair Serum comes with a scent resulting from a blend of plant essential oils, aimed at refreshing both the user’s hair and mood.
“The herbal scent combines the cool sensation of juniper berries and eucalyptus with the invigorating scent of lemon to create a comfortable restyling experience.”
