‘Perfume is cost-effective luxury’: Why Gen Z is driving purchases in SEA
Luxury-minded Gen Z are embracing fine fragrances as a “value-for-money” investment, fuelling a surge in South East Asia’s perfume sales.
Recent data suggest that Gen Z have been a significant influence in the fragrance market.
According to Statista, 65% of Filipinos and 57% of Malaysians claim to regularly buy cologne.
Meanwhile, fashion and beauty e-tailer Zalora, said fragrances are now the fifth most-searched beauty product in 2024, ahead of concealers, toners, and lip gloss.
Top dermatologist on how ‘prejuvenation’ trend has influenced beauty demands
A prominent South Korean dermatologist has revealed how the preventative approach to skin care has affected both topical product and aesthetic treatment development.
According to Dr Rhee Do-young, the biggest trend in aesthetics now is the focus on prejuvenation, which emphasises treatments that delay visible ageing as a preventative measure.
At the same time, the patients he sees in his clinics have increasingly gotten younger over the years.
“In Korea, women typically begin visiting dermatology clinics in their 20s or 30s and continue throughout their lives as part of their skin care routine.”
Croda sees demand for ceramides in hair care as consumers prioritise scalp health, skinification
UK specialty chemicals company Croda believes ceramides can play a key role in hair care as scalp care and skinification trends persist.
The skinification of hair care remains a strong trend and is expected to grow as consumers seek to treat their hair with the same level of care as their skin.
This has led to the increased awareness of scalp health and its importance to the overall look and condition of hair is more prevalent than ever.
Part of this involves using similar ingredients, such as ceramides, which have becoming synonymous with skin soothing, hydration and skin barrier protection.
Drop Zone: NARS, Glow Recipe, KraveBeauty combine colour with care
CosmeticsDesign rounds up the latest product launches in the region that are blurring the lines between colour cosmetics and makeup, featuring NARS, Glow Recipe, and KraveBeauty.
The less-is-more approach continues to gain momentum with more awareness on skin health and the need to protect the all-important skin barrier.
This is driving consumers towards a more minimalist beauty routine, which embraces simple routines with multi-functional products that does not overload the skin.
How to win over… Beauty consumers in the era of longevity
Exclusive insights from L’Oréal, Justhuman, Taimana Beauty, and more experts shed light on the beauty industry’s quest to master longevity and how it is changing the landscape as we know it.
With the help of science and medicine, modern humans have very successfully managed to extend life expectancy. However, with a steeply rising global population that is getting older, longevity has become a subject of paramount importance, concerning not just one but all generations across demographics.
While we may have many have more years on the clock, it does not mean we have slowed down the process of ageing.
