athletia introduces new serum for easy hair restyling on the go
Japanese beauty brand athletia has launched a new hair serum that claims to enable easy restyling on the go, targeting consumers with active lifestyles.
In addition to daily skin care, athletia’s product line-up aims to support both moments of activity and relaxation.
Its latest release, called Restyling Hair Serum, is part of the “active and go” series, which caters to people who are constantly on the move.
The product is made with a combination of plant-derived ingredients and hair care technologies that are said to help users easily reset their hairstyles in “a variety of situations where hairstyling is inconvenient”.
RASIX adds scalp serum containing NMN, plant polyphenols to hair care range
Japanese brand RASIX has expanded its hair care range with the launch of a scalp serum containing nicotinamide mononucleotide (NMN) and plant polyphenols, specifically targeting ageing consumers.
Owned by automobile road service company FARWEST Co Ltd, the brand was started in 2022 to support the ageing needs of Japanese, focusing on NMN as a key ingredient for its products that are “easy to incorporate into daily lives”.
Besides skin care, it has also gone on to develop a hair care range and dietary supplements, as it aspires to “help people live life on their own terms no matter their age”.
‘Seamless’ R&D across all categories needed in sun protection – Kao Corp
Kao Corporation has emphasised the need for seamless R&D integration across all product categories to advance sun protection innovations.
The Japanese beauty conglomerate has ambitions to become the global leader in skin protection.
Its portfolio boasts brands such as Bioré—one of the most recognisable names in UV protection—and Bondi Sands, the Australian self-tanning brand it acquired in 2023.
Deodorant brand Blunies emphasises innovation charge to seize opportunities in category
Viral collagen deodorant brand Blunies says leading innovation drive is imperative to capturing opportunities in the under tapped category.
The Singapore-based brand is best known for its brightening collagen deodorant, which has gone viral on short video platform TikTok, highlighting how sorely innovation is needed in the category, the firm believes.
“As users of deodorants, we found that there was a lack of innovation in the deodorant space for underarm care,” said Blunies co-founder Savina Chow.
Lotus Herbals’ new lip balm range marks strategic move into ‘hybrid beauty’
Lotus Herbals’ latest lip balm innovations reflect brand strategy to develop multi-functional products that combine cosmetic with skin care benefits.
The Indian beauty company started off the year announcing the launch of its premium lip balm range.
This new launch is a major move in the company’s new product strategy, said Nitin Passi, chairman and managing director of Lotus Herbals.