Top 10s: Glow Recipe’s hybrid range, Lancôme’s sunscreen featuring self-repairing UV tech, and more top stories from March

Glow Recipe Dewy Flush products in front of watermelons
Glow Recipe Dewy Flush (Glow Recipe)

In this round-up, we highlight the top 10 stories of March 2025, including Glow Recipe’s expansion of hybrid range, Lancôme’s sunscreen featuring self-repairing UV tech from L’Oréal R&I Japan, and more.

Glow Recipe expands hybrid range on the back of high consumer demand

US-based skin care brand Glow Recipe is expanding its range of tinted serums with a blush-serum hybrid, following strong consumer demand for multi-functional beauty solutions.

The brand announced the launch of the Watermelon Glow Niacinamide Dewy Flush, a tinted cheek serum, at their Glow Conference in January.

This marked the brand’s further expansion into skin care-infused makeup category, which it calls its Glow Hues range.

Lancôme’s upcoming sunscreen to feature new self-repairing UV tech from L’Oreal R&I Japan

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L'Oréal has published three separate patents on its sunscreen developments - covering high SPF, skin perfecting and whitening (Getty Images) (Marko_Marcello/Getty Images/iStockphoto)

L’Oréal Research & Innovation (R&I) Japan has developed new self-repairing UV protection technology that will debut with Lancôme in April.

The novel sunscreen technology aims to address consumer needs for high UV protection in hot and humid climates while maintaining a lightweight, non-greasy feel, and shine control.

The core of the innovation lies in the use of Polyionic Complex Gel Particles (PGP), which are formed by binding polymers with many positive charges in an aqueous solution that is negatively charged.

How to win over… Beauty consumers in the era of longevity

HTWO Longevity header image
HTWO - Longevity (CosmeticsDesign-Asia)

As priorities shift from how long we live to how well we live, we have ushered in an era where healthy living and resilience has taken over the spotlight.

Over the years in the beauty industry, we have seen more people celebrating ageing as a natural process and are less bothered about individual lines on the skin. The perspective shift to self-acceptance has driven people to focus on ageing gracefully.

These shifts have evolved into the longevity movement. Consumers are taking a proactive approach to ageing, which has given rise to a slow ageing skin care routine, biohacking, cellular rejuvenation, and medical aesthetic treatments or ‘tweakments’.

Experts from L’Oréal, Justhuman, Taimana Beauty, and more shed light on the beauty industry’s quest to master longevity and how it is changing the landscape as we know it.

‘Seamless’ R&D across all categories needed in sun protection – Kao Corp

Bioré UV Aqua Rich Airy Hold Cream launch image
Bioré UV Aqua Rich Airy Hold Cream (Bioré)

Kao Corporation has emphasised the need for seamless R&D integration across all product categories to advance sun protection innovations.

Its portfolio boasts brands such as Bioré —one of the most recognisable names in UV protection — and Bondi Sands, the Australian self-tanning brand it acquired in 2023.

The latter was acquired to extend Kao’s focus on the skin protection category, which is becoming more important with increased consumer awareness as well as environmental factors such as pollution and global warming.

As such, Kao sees the need for integrated research and to provide more comprehensive and convenient UV protection solutions.

Nykaa aims to become brand powerhouse as it expands ambitions beyond retail

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Dot & Key has grown five times over the past couple of years after repositioning it to attract mass market audiences. [Dot & Key]

Indian omnichannel retailer Nykaa is focusing on building up its beauty and fashion brand portfolio as it aims to expand its business beyond retail.

Nykaa’s House of Brands portfolio spans both beauty and fashion brands the company developed or acquired.

The total revenue of beauty brands under this portfolio was INR468 crores (USD53.69m) in the third quarter, with year-on-year growth of 49%.

Nykaa’s top-performing beauty brands are Nykaa Cosmetics, Kay Beauty, and Dot & Key.

‘Perfume is cost-effective luxury’: Why Gen Z is driving purchases in SEA

"I believe that Prestige Fragrances are holding much better because they are not easily replaceable," said Coty CEO Sue Nabi during the company's recent earnings call.
"I believe that Prestige Fragrances are holding much better because they are not easily replaceable," said Coty CEO Sue Nabi during the company's recent earnings call. (luza studios/Getty Images)

Luxury-minded Gen Z are embracing fine fragrances as a “value-for-money” investment, fuelling a surge in South East Asia’s perfume sales.

Fashion and beauty e-tailer Zalora said that fragrances are now the fifth most-searched beauty product in 2024, ahead of concealers, toners, and lip gloss.

Despite inflationary pressures, fragrance has remained relatively unaffected as compared to other luxury beauty categories like skin care.

Young cosmetic formulators challenge industry with demand for novel innovations – Clariant

Scrub swatch set with particles of grape, raspberry, cranberry or apricot seeds, soda, sugar, acid peeling
Beauty trends 2025 (TanyaRow/Getty Images)

At this year’s Personal Care and Homecare Ingredients (PCHi) exhibition in Guangzhou, Clariant introduced its Beauty = Clariant (X) concept, which highlights how its portfolio of ingredients can come together to create solutions that meet various consumer preferences and needs.

Along with this concept, the company showcased a number of sensory-enhancing ingredients and the formulas they are capable of creating.

During its press conference on February 20, Clariant revealed that it was driven by younger cosmetic formulators and their demand for novelty.

Feel-good beauty: Skin-brain link important as consumers ‘look for comfort’ in cosmetics

Asian woman applying skin care on arm
Asian woman applying skin care on arm (PonyWang/Getty Images)

The link between skin and mind is set to shape the future of beauty and personal care, claims Lucas Meyers Cosmetics by Clariant.

The firm believes that consumers have become increasingly comfort-driven in their choice of cosmetics.

“The skin-brain connection is here to stay,” said Isabelle Lacasse, head of marketing, product management and formulation at Lucas Meyer Cosmetics by Clariant.

“I believe that we were the pioneer of this approach to beauty. Ten years ago, we did a lot of work on phospholipids, which brought us to the Happiness in a Jar concept. Consumers are looking for more comfort in their cosmetic products, so we really want to invest – and we have invested in it because we believe this is a trend that is going to evolve.”

Sensient develops product to meet rising demand for colour correctors

Smear of cosmetic isolated on a white background.
Green (Anna Kim/Getty Images)

Sensient has developed a green colour corrector it claims can provides long-lasting brightness compared to chromium oxide.

The company launched SensiBright Green CS780 at the PCHi trade show in Guangzhou, China. It is aimed at meeting the growing demand for colour correctors in the makeup category, especially in China, where having bright skin is considered the beauty ideal.

In particular, Sensient has observed demand for green colour correctors, which are used to conceal redness and brighten skin.

Top dermatologist on how ‘prejuvenation’ trend has influenced beauty demands

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A prominent South Korean dermatologist has revealed how the preventative approach to skin care has affected both topical product and aesthetic treatment development.

According to Dr Rhee Do-young, the biggest trend in aesthetics now is the focus on prejuvenation, which emphasises treatments that delay visible ageing as a preventative measure.

Skin care and medical aesthetics used to exist in separate spheres. The former was a daily routine, the other a medical procedure. But the line between both realms is blurring as the way people care for their skin is changing.