Clio to build on popularity of Harry Potter crossover range with overseas launch, new collab
K-beauty brand Clio looks to build on the popularity of its Harry Potter crossover range by launching in overseas markets and introducing new collaborations this year.
The recently launched series, said to be the first of its kind among South Korean cosmetic brands, sold out within three days of release.
Consisting of three products, namely Kill Cover Founwear Cushion The Original, Pro Eye Palette Air, and Crystal Glam Tint, the range has been especially popular among the country’s MZ generation, with more than 130,000 units sold to date.
Australia’s Vincent enters US with apple-based supplement and skin care amid rise of beauty-from-within
Australian firm Vincent has entered the US market with a range of skin care and a dietary supplement, amid growing demand for solutions that address beauty and wellness from the inside out.
The brand officially launched in the US in March, with a line-up comprising a cleanser, serum, face cream, and tablet supplement.
The decision to introduce a range that combines topical and ingestible products stems from the need to “nourish from inside out” amid the booming beauty-from-within category.
Balancing ‘soft power’ of culture key to growth of Chinese beauty brands – Florasis
Chinese beauty brand Florasis says blending the “soft power” of culture with scientific innovation is key for future global growth.
The company established its Eastern Beauty R&D System to drive innovation. To date, it has extracted and prepared 50 types of flower-derived raw materials. It has established a database of over 100 floral formulations.
While innovation and scientific progress are crucial, incorporating cultural heritage and storytelling helps the brand connect with consumers on a deeper level.
POLA shifts focus to SEA, aims to double retail footprint by 2027
High-end skin care brand POLA will focus on expanding in South East Asia (SEA), with plans to double its physical presence regionally as China business falters.
The flagship brand of Japanese company POLA Orbis Holdings has plans to double the number of physical retail touchpoints by 2027. POLA had 23 stores in SEA at the end of 2024.
This comes on the heels of its stumbling performance in China last year. According to the firm’s FY2024 report, POLA’s net sales fell by 5.8% to JPY92.8bn (USD626.5m).
Perfect Diary recovery driven by ‘scientific innovations’ – Yatsen CEO
Once China’s fastest-growing colour cosmetics brand, Perfect Diary saw a significant decline as the competition in the market intensified, and faced criticism by consumers for prioritising investments in marketing over product quality.
Since then, brand owner Yatsen Holdings has steadily increased investments into R&D over the years.
This strategic transformation led to the development of its Biolip Essence Lipstick, a product that helped to reinvigorate interest in the brand and highlight its R&D capabilities.
