The South Korean consumer goods major said it recognised an urgent need for what it has dubbed climate-adaptive cosmetics.
“Our skin is directly exposed to extreme climate environments that have become routine around the world. We will accelerate R&D for climate-adaptive beauty solutions that can sensitively adapt to changes caused by global warming, and furthermore, for sustainable beauty that is in harmony with the environment,” said LG H&H Cosmetics Research Institute Director Son Nam-seo.
The importance of developing products that can mitigate the impact of climate issues was emphasised by Professor Jeong Su-jong of Seoul National University Graduate School of Environmental Studies
“The climate crisis that has become a reality will become a new standard for all consumer goods. Companies should strive to conduct scientific research and develop innovative technologies to meet the needs of consumers who have changed due to climate change,” said Jeong in a keynote speech during the Climate Adaptive Beauty Seminar, hosted by LG H&H.
CosmeticsDesign’s Beauty 4.0 Podcast previously highlighted climate-focused innovations, reflecting a growing demand for products that protect against harsher weather and climate change.
A new category of products
The company believes the development of climate-adaptive products could represent a significant shift in the industry, potentially leading to new product categories and formulations focused on resilience against environmental stressors.
LG H&H announced that it was set to launch belif Aqua Bomb Frozen, a new product under its bestselling Aqua Bomb range.
According to the firm, this product is a moisturising cream designed to manage concerns related to skin heat, such as puffiness and enlarged pores.
It is scheduled to be launched domestically next month at Olive Young, a Korean health and beauty chain.
Subsequently, the company will expand the product to the US, a key market, through Amazon, the largest online retailer in the US.
The company previewed the product at the Climate Adaptive Beauty Seminar with an experiential zone for attendees to try out the product themselves.
More products from the brand – including a toner – are expected to follow the moisturiser.
The academic conference on climate adaptive beauty was held on the March 19.
This initiative by LG H&H highlights a growing awareness within the beauty industry of the need to address the impacts of climate change on consumers.
The Climate Adaptive Beauty Seminar explored how the cosmetics industry can develop products that can protect the skin against increasingly common extreme climate conditions.
The conference was attended by around 100 people, including domestic and international climate experts, dermatologists, cosmetics industry insiders, and beauty influencers.
