How beauty brands can leverage social commerce as TikTok fuels sales
Asia is at the forefront of the social commerce trend, and beauty brands need to adapt as social media platforms replace search engines for product discovery.
Three per cent of global total e-commerce sales of beauty products were conducted via social media platforms in 2024, with 22% of this driven by TikTok trends, according to Euromonitor.
In this new era where social commerce and digital channels continue to transform how consumers discover, engage, and transact with brands and retailers, cosmetics firms will need to shift more of their spending towards social media platforms to avoid falling behind the competition.
OUAI launches bestsellers in travel-size as demand for ‘flexible format’ grows
Luxury hair care brand OUAI recently introduced a line-up of its bestselling shampoos, conditioners, styling and finishing, and body care products in travel size, amid increasing consumer demand for flexible formats and portable packaging.
Called OUAI To Go, this range comprises a total of 19 products. This launch is said to give more flexibility and convenience to consumers while ensuring they never have to compromise their hair care routine.
The brand is currently available in Asia-Pacific markets, including Australia, Hong Kong, India, Indonesia, Malaysia, New Zealand, Philippines, Singapore, and Thailand, via beauty retailer Sephora.
Trautec eyes strong potential for tFNAs amid China’s medical device boom
Trautec sees significant potential for tetrahedral framework nucleic acids (tFNAs) as China’s medical device market experiences rapid growth.
The Chinese biotechnology company believes tFNAs will play an increasingly important role in skin care science.
According to the 2024 Blue Book of Tetrahedral Framework Nucleic Acid, co-authored by Trautec and Frost & Sullivan, tFNAs have showed a significant ability to promote cell proliferation, tissue repair and wound healing, while also exhibiting anti-inflammatory effects.
LG H&H accelerates R&D efforts to develop climate-adaptive beauty solutions
LG Household & Healthcare (LG H&H) is set to focus on climate-adaptive beauty innovation to address an “urgent” need for cosmetics that tackle the effects of climate change.
“Our skin is directly exposed to extreme climate environments that have become routine around the world. We will accelerate R&D for climate-adaptive beauty solutions that can sensitively adapt to changes caused by global warming, and furthermore, for sustainable beauty that is in harmony with the environment,” said LG H&H Cosmetics Research Institute Director Son Nam-seo.
The South Korean consumer goods major believes the development of climate-adaptive products could represent a significant shift in the industry, potentially leading to new product categories and formulations focused on resilience against environmental stressors.
COSCELL capitalises on booming PDRN trend in South Korea with plant-based alternative
South Korean derma beauty brand COSCELL has launched a new product containing plant-based polydeoxyribonucleotide (PDRN), amid growing interest and popularity of the ingredient.
Targeted at addressing various pore concerns, the product, called Green Papaya PDRN Pore Ampoule, contains PDRN extracted from green papaya — an unripe papaya that has more papain than a regular papaya.
Papain is an enzyme that breaks down dead skin cells and proteins on the skin’s surface, making it an effective exfoliator to improve skin texture. It is also claimed to help reduce hyperpigmentation, soothe skin irritation and inflammation, and promote collagen secretion.
