CHANEL Fragrance & Beauty has been working on growing its presence in India since 2013, and currently boasts seven boutique stores across the country.
Last year, an e-commerce site dedicated to India, delivering to more than 27,000 postcodes in the country, was launched. This provides local consumers outside the metro cities easier access to the brand’s fragrance, beauty, and eyewear products.
In May, the company announced its entry into Nykaa, leading Indian beauty and lifestyle retailer, which is said serve over 40m customers through its online platforms and brick-and-mortar stores.
A select line-up of CHANEL’s cosmetics products will be available at Nykaa Luxe stores in Palladium Mall in Mumbai, 100 Feet Road in Bengaluru, and Nexus Elante Mall in Chandigarh, as well as on Nykaa’s app and website.
According to the firm, it targets to expand into over 10 Nykaa Luxe stores by the end of 2025.
“Building upon the foundation laid by our network of fragrance and beauty boutiques and CHANEL India’s e-commerce platform, this momentous partnership with Nykaa, a true leader in the Indian beauty landscape, represents a powerful synergy of our shared values — a dedication to curated experiences and a profound understanding of the Indian consumer.
“The meticulous attention to detail evident in CHANEL’s presence on Nykaa underscores our shared commitment to excellence. This collaboration inspires us to envision an even more expansive and impactful future for our fragrance and beauty offerings in India,” said Amit Goyal, Managing Director of CHANEL India.
CHANEL seeks to create a user experience whereby consumers can enjoy shopping while discovering the brand’s heritage and new product ranges.
Each order placed through Nykaa’s online platforms is packaged in a “delicate and environment-friendly” wrapping, along with a complimentary sample and a thank you card.
“CHANEL is committed to continuously advancing its luxurious and meaningful offline shopping experience to online shoppers.”
In addition, Anchit Nayar, Executive Director and CEO of Nykaa Beauty, said that CHANEL’s early recognition of India’s potential will go a long way in shaping and growing the luxury segment.
“CHANEL has, for decades, defined and redefined the meaning of luxury and beauty. At Nykaa, we take immense pride in partnering with the Maison to launch CHANEL Fragrance & Beauty in our luxury beauty stores as well as online. We look forward to this new chapter, and are excited to see Indian consumers embrace the rich history and legacy of CHANEL.”
Assembly of global brands
Nykaa’s beauty business vertical saw accelerated growth — an increase of 32% year-on-year — for the quarter ended December 31, 2024 (Q3 FY25).
In a statement by the company, this growth was attributed to the rise in Nykaa’s cumulative beauty customer base to 32m and One Nykaa’s (loyalty programme offered by Nykaa) cumulative base to 40m.
Additionally, the solid order volume year-on-year increase of 30% is the highest growth in the last nine quarters.
A key driver of this business is the continuous onboarding of global brands. In Q3 FY25, more than 200 new brands were launched on Nykaa, said to be one of the biggest numbers in recent times.
This includes brands owned by cosmetics giants, such as L’Oréal Group’s Kérastase, Shiseido’s NARS, and Beiersdorf’s Eucerin, as well as popular K-beauty brands like Tirtir and AXIS-Y.
