FaceAnne aims to meet needs of Malaysian consumers through ‘cooling’ skin care
FaceAnne recently debuted in its domestic market with products that cater specifically to the needs of Malaysian consumers, including formulations with a cooling effect for the hot climate.
According to the brand, the diverse skin care needs and concerns of Malaysian consumers include hot weather, hijab-friendliness, harsh fragrances, and sensitive skin.
One of its key products is the Instant Cooling Brightening Serum, formulated with a patented 5% impurity-free niacinamide, a blend of Resurrection Plant and centella extract, and vitamin C and lychee, which work together to lock in moisture and soothe the skin.
Fashionable cosmetics: BRAYE brings lip tint with pen-like packaging to Japan
South Korean makeup brand BRAYE has introduced a lip tint range with pen-like packaging, which it says combines style and convenience, to the Japan market.
The Thin Glow Tint, a lip and cheek product that integrates design and functionality, has a slim pen-like packaging that fits neatly into the pocket and is portable like an accessory, enabling easy application on the move.
It is also formulated with ingredients including panthenol, vitamin E, apricot seed oil, Triple Hyaluronic Acid, and aloe vera leaf extract, to provide hydration and soothing care.
Re:erth’s new innovations emphasise maximum benefits for value-conscious consumers
Singapore’s Re:erth looks to give consumers more bang for their buck with its two new products.
The Radiance Defence is the brand’s first sunscreen and offers an array of skin care benefits from ingredients such as pentapeptide-48, which acts on human growth factors such as EGF and TGF-α to stimulate dermal cell proliferation for anti-ageing effects.
According to Re:erth, this is the first time pentapeptide-48 has been used in a sunscreen.
In addition, it has also launched a new version of its popular Phytobright skin supplement, Phytobright+.
LG H&H’s Dr.Groot targets ‘root of hair loss problems’ with improved formulas of bestselling range
Dr.Groot has upgraded its bestselling hair care range, which is targeted at enhancing the scalp environment to promote hair growth.
The South Korean brand recently introduced the second generation of its Microbiome hair care range comprising four products, namely a shampoo, conditioner, ampoule treatment, and hair tonic.
The new shampoo is formulated using the brand’s proprietary BioExosome technology that incorporates 40,000 bee pollen exosomes and 100million CFU of lactic acid bacteria fermented lysate.
Clio to build on popularity of Harry Potter crossover range with overseas launch, new collab
K-beauty brand Clio looks to build on the popularity of its Harry Potter crossover range by launching in overseas markets and introducing new collaborations this year.
The series, said to be the first of its kind among South Korean cosmetic brands, sold out within three days of release.
Consisting of three products, namely Kill Cover Founwear Cushion The Original, Pro Eye Palette Air, and Crystal Glam Tint, the range has been especially popular among the country’s MZ generation, with more than 130,000 units sold to date.
