The Japanese brand’s revamp includes a new minimalist logo and a refined packaging design to align with modern skin care trends and represent timelessness.
Specialising in makeup removers and cleansers, Bifesta’s portfolio comprises a variety of makeup remover formats tailored to different skin types, lifestyles, and occasions.
Its bestselling Makeup Remover Cleansing Sheets is a “all-in-one” product that removes makeup while cleansing and toning the skin. In this range, the formulation of Serum Moist (for dry skin) and Perfect Glow (for dull and uneven skin) have been improved.
“The Serum Moist cleansing sheets are now infused with niacinamide to further enhance its moisture-retaining properties, reduce skin dullness, and smoothen the skin after every cleanse.
“For Perfect Glow, yuzu ceramide has been introduced to the formula to help restore radiance while nourishing the skin and brightening skin tone for a naturally youthful-looking complexion,” the brand said.
In addition, the Bifesta Micellar Cleansing Water is designed to conveniently remove makeup “within seconds” via the brand’s signature micelle technology.
Cleansing ingredients in the formula form micelles that trap makeup and dead skin cells. These micelles adhere to the cotton pad and are lifted to remove the impurities, leaving only moisturising ingredients on the skin.
Similar to the cleansing sheets, the upgraded formula includes niacinamide in Serum Moist for extra hydration and brighter skin, while Perfect Glow is infused with yuzu ceramides to help achieve a youthful glow and minimise uneven skin tone.
With the dual effects of cleansing ingredients derived from lotion- and oil-based emollients, Bifesta Eye Makeup Remover works gently on delicate areas like eyelashes, eyes, and lips without the need for rubbing.
It also contains vitamin B and E derivatives that are said to moisturise and protect the skin around the eyelashes.
A facial wash with ultra-fine and rich foam to penetrate pores and thoroughly remove dirt, Bifesta Foaming Whip is fragrance-free and contains micro-carbonated bubbles to keep the skin hydrated and give a refreshing sensation.
With the brand renewal, the Serum Moist variation has also included niacinamide in its formula to reinforce the skin barrier for a brighter complexion.
Furthermore, the product size has increased from 180g to 200g so that each bottle could last longer.
In Singapore, Bifesta’s products are available at major retail stores including Watsons, Guardian, FairPrice, Don Don Donki, Welcia BHG, Venus, as well as online platforms such as Mandom Official Store on Shopee, Lazada, Amazon, and TikTok Shop.
As part of its marketing activation, the brand will participate in Mandom’s Summer Matsuri pop-up events at shopping malls, where there will be interactive zones, beauty tips, and exclusive deals and gifts.
The relaunched products have also been rolled out in other markets, namely Hong Kong, Thailand, and Taiwan, with Malaysia, Philippines, and South Korea expected to introduce them over the next few months.
