Bifesta undergoes brand renewal, introduces new packaging and improved formulas
Mandom-owned Bifesta has introduced a new logo, refined packaging design, and products with upgraded formulas.
The Japanese brand’s portfolio comprises a variety of makeup remover formats tailored to different skin types, lifestyles, and occasions.
The relaunched products have been rolled out in Singapore, Hong Kong, Thailand, and Taiwan, with Malaysia, Philippines, and South Korea expected to introduce them over the next few months.
Prime Skin bucks overconsumption trend with multifunctional, barrier-protective product
Australian skin care brand Prime Skin is seeking to buck the overconsumption trend in the beauty industry with its multifunctional product that claims to help maintain the skin’s barrier function and moisture levels.
Inaugurated in 2021, the brand took nearly three years to debut its first product Jelly Plump last November, as the founders focused on sourcing the ingredients predominantly from Australia and developing the formulation locally.
The three-in-one product serves as a makeup remover, cleanser, and overnight mask.
‘Alternative to microneedling’: sisua brings spicules-containing lip tint to Japan
South Korean derma cosmetics brand sisua has released a lip tint product containing spicules, which it says is an “natural alternative to microneedling”, in Japan.
This comes after a pop-up event held at beauty retailer @cosme in Osaka last June, where the product was first introduced to the market.
A key feature of the Berry Shot Lip Tint is the incorporation of spicules — tiny, needle-like structures, often extracted from marine organisms and sponges, that are said to function as an exfoliator and help boost collagen production.
Givenchy Beauty releases collagen-focused, anti-ageing skin care range in Japan
French luxury brand Givenchy Beauty has launched a collagen-focused, anti-ageing skin care range, targeted at restoring youthful contours of the face, in Japan.
The Sculptural anti-ageing range was introduced in January this year through the release of a face-tightening product called Sérum. Three new products have since been added to the line-up.
A key ingredient in this series is Phoenix Ciste, an extract of rockrose (Cistus monspeliensis) known for its regenerative properties and ability to protect skin from various environmental stressors.
KraveBeauty launches upgraded version of ‘cult-favourite’ sunscreen in SEA and UK
K-beauty brand KraveBeauty has released an improved version of its “cult-favourite” Beet the Sun sunscreen in South East Asia (SEA) and the UK, which it claims to offer higher sun protection and more seamless application.
This new version was specifically reformulated to meet SPF50 standards, compared to the original US version’s SPF40, while maintaining the lightweight, hydrating texture loved by users, said brand founder Liah Yoo.
In a region full of sunscreen options, the brand focused on creating a formula that “does not feel like a chore to apply”, and shields skin from the sun and environmental aggressors without causing irritation.
