The South Korean hair care brand first expanded to Taiwan through its flagship product, Hello Bubble, in 2018, before entering Singapore, Malaysia, and Thailand in 2020.
Since its launch in Singapore, mise en scène has been expanding its range in the market, with the latest being Easy Speedy Foam Colour.
According to the brand, the product is a top-selling foam hair dye for grey coverage in South Korea. Designed for the “time-poor but beauty-savvy”, its formula is claimed to deliver results in 10 minutes.
“In modern beauty, time is the ultimate currency. From streamlined skin care rituals to less-is-more makeup, today’s routines are all about doing more with less. The industry is evolving, and with it, the demand for speed and performance.
“Easy Speedy Foam Colour makes swift and seamless at-home grey coverage not only possible, but also effortless. Infused with Amorepacific’s proprietary high-density bubble technology and a patented system to amplify colour payoff and longevity, it is mise-en-scène’s most advanced formula to date,” the brand said.
Without using ammonia or artificial fragrance, the plant-based formula is “gentle but delivers high performance”, with its ingredients serving to protect and nourish the scalp while the colours are meant to enhance existing tones.
Its key ingredients include soap grass leaf extract to help prolong colour wear, green tea for hydration, and kale leaf for soothing effect.
Unlike other self-dyes that require bowls, brushes, and complicated steps, the Easy Speedy Foam Colour comes with an “intuitive” one-touch design — the bottle has an in-built mechanism that mixes the dye and oxidising agent with a single press.
“Just press, pump, and lather like shampoo. Rinse the hair 10 minutes later, and you’d find a vibrant, even hair colour. If you only require a touch-up, use the amount that is needed and save the rest for later.
“The product’s innovative design keeps the dye and oxidising agent housed in two separate chambers, allowing it to stay fresh for future use. The detachable cap also makes cleaning effortless and reuse a breeze.”
For lasting results
Also popular for its Perfect Serum ranges, particularly for their ability to bring shine and smoothness to hair, mise en scène believes that post-colour care is a vital part of the hair-dyeing ritual.
For instance, the Perfect Serum Original incorporates a blend of seven natural oils to deliver a variety of benefits to hair and scalp.
These are namely argan oil (elevate and protect natural shine), olive oil (provide deep, nourishing moisture), jojoba oil (lock in hydration), marula oil (enrich hair with moisture and antioxidants), apricot oil (sooth scalp irritation and dryness), coconut oil (improve hair texture for a smoother appearance), and camellia oil (maintain optimal oil-water balance for long-lasting hydration).
In Singapore, the Easy Speedy Foam Colour and Perfect Serum Original are available at Amorepacific Hair and Body Shop on e-commerce platforms LazMall and Shopee Mall. The latter is also sold at the online and physical stores of Watsons and FairPrice.
