Called Lotus Derma Botanics, the brand is focused on amalgamating the benefits of active ingredients with natural botanical extracts to tackle diverse skin concerns, such as acne spots, blemishes, premature fine lines, and pigmentation.
Dermatologists are said to play a key role in the formulation process, “rigorously” reviewing every ingredient and final product before they are approved for launch, so as to ensure the “highest standards of safety and efficacy”.
“Lotus Derma Botanics is a dermaceutical skin care brand committed to transforming the way people think about skin health. These products are formulated with a unique combination of potent actives and avant-garde natural extracts.
“With a focus on education, innovation, and customer well-being, Lotus Derma Botanics aims to become a trusted partner for individuals seeking effective, dermatologist-inspired skin care solutions,” said Nitin Passi, chairman and managing director of Lotus Herbals.
For its initial launch, Lotus Derma Botanics has introduced two lines of products, namely the Kojic Acid+Multi Berry range and the Peptide+Papaya Extract range.
Targeted at consumers aged between 18 and 25, the Kojic Acid+Multi Berry series comprises three products — Blemish-Free Face Wash, Hi-Dose Serum, and Ampoule Crème — to address issues such as melasma, dark spots, and pigmentation.
Designed to provide firmer, more youthful-looking skin, the Peptide+Papaya Extract range caters to the 26 to 45 age group. It consists of two products, Deep Hydra Serum and Deep Hydra Crème, aimed at providing deep hydration, skin brightening, and anti-ageing effects.
Retail and marketing playbook
Lotus Derma Botanics has adopted an omnichannel retail strategy to deliver a unified and consistent experience across all touchpoints.
Currently, the brand is available across multiple retail channels including modern retail, such as beauty and departmental stores, across all major metropolitan areas and Tier 2 and Tier 3 cities in India.
At these retail touchpoints, beauty advisors appointed by Lotus Derma Botanics are tasked to educate consumers on the benefits of its skin care products. They will also conduct sampling exercises to engage with consumers and offer a personalised user experience.
The brand is also widely available on e-commerce platforms and its online webstore.
In the future, it plans to expand its distribution channels within the unmanned sector and among pharmaceutical professionals.
To raise brand recognition and recall, Lotus Derma Botanics has kicked off various marketing initiatives to reach out to its target audience.
For instance, it is collaborating with popular dermatologists and skin care influencers, who serve as brand ambassadors to educate consumers about key ingredients through product showcases and video content, with the goal of amplifying brand reach and credibility.
In addition, the brand will run campaigns on its social media platforms including Instagram, Facebook, and YouTube, as well as targeted performance ads on digital platforms to maximise visibility, drive traffic, and conversions.
