Accessible alternatives: K-beauty majors debut brands, partner budget retailer to capture demand
South Korean beauty companies are actively pushing out new brands with products distributed via budget retailers to ride on the burgeoning “cost-effective cosmetics” trend.
While the beauty retail market in the country used to be dominated by Olive Young, there has been an emergence of brands launched by cosmetics giants and sold via channels such as Daiso and convenience stores.
An example is CNP Laboratory, owned by LG Household & Health Care (LG H&H), which introduced a sub-brand called bye od-td and rolled out six products in Daiso last September.
Oral care brand foamgle kicks off global expansion following US OTC registration
South Korea’s foamgle is making first foray into overseas markets after completing the US FDA OTC (over-the-counter) registration for its dual-function oral care product called Breath Care.
Breath Care is now permitted to be sold to general consumers in the US, with initial shipments scheduled to begin in July. This US expansion will be centred around e-commerce and social commerce platforms like Amazon and TikTok Shop.
The firm is set to conduct an online pilot launch in California and New York in July, and will “gradually expand sales channels” based on consumer response.
‘Swift and seamless’: mise en scène brings best-selling DIY foam hair dye product to Singapore
Amorepacific-owned mise en scène has launched its best-selling foam hair dye product, which it claims to be fuss-free and deliver grey coverage in 10 minutes, in Singapore.
Its key ingredients include soap grass leaf extract to help prolong colour wear, green tea for hydration, and kale leaf for soothing effect.
Unlike other self-dyes that require bowls, brushes, and complicated steps, the Easy Speedy Foam Colour comes with an “intuitive” one-touch design — the bottle has an in-built mechanism that mixes the dye and oxidising agent with a single press.
APR Corp urges consumers to buy only from official channels as counterfeits spike
Beauty tech major APR Corp has released guidelines relating to counterfeit products, which it has found to be on the rise, urging consumers to purchase only from official sales channels.
APR posted the notice on its flagship beauty brand Medicube’s official website on May 28, in response to an increase in cases of consumer damage due to China-made counterfeit products in both local and international open markets.
According to the firm, sellers of counterfeit products are using the method of opening stores in open markets, and copying images and details from Medicube’s official site or distributors to disguise themselves as stores selling genuine products.
Shampoo sensation: South Korea’s Grabity continues sold-out streak with Taiwan launch
Hair care brand Grabity has launched in Taiwan with a sold-out debut on a live-selling broadcast on Momo TV Shopping’s channel.
The scientific backing of its products was emphasised throughout the live show, contributing to a “rapid sellout” that left both Momo’s website and customer service centre “overwhelmed with restock inquiries”.
The performance is seen as a strong signal for further expansion across Asia’s premium beauty market.
