Lotus Herbals sets foot in derma skin care space, adopts multi-pronged strategy
Indian beauty company Lotus Herbals recently unveiled its new dermaceutical skin care brand called Lotus Derma Botanics, as it takes up a multi-pronged retail and marketing strategy.
The brand is focused on amalgamating the benefits of active ingredients with natural botanical extracts to tackle diverse skin concerns, such as acne spots, blemishes, premature fine lines, and pigmentation.
Dermatologists are said to play a key role in the formulation process. For its initial launch, Lotus Derma Botanics has introduced two lines of products, namely the Kojic Acid+Multi Berry range and the Peptide+Papaya Extract range.
Game face on: Garnier taps into e-sports space to capture male skin care market
Garnier has tapped into the e-sports and gaming space to capture the male beauty market, with products and activations specifically targeting this consumer group.
The L’Oréal-owned brand is seeing a “clear shift” where men are moving beyond basic grooming and becoming more invested in overall skin health.
Garnier was the official and exclusive skin care partner of the inaugural EA SPORTS FC Mobile Festival Bangkok 2025 held on June 14 and 15.
Cosmax to continue investing into localisation on the back of strong growth in SEA
Cosmax’s growth strategy for South East Asia (SEA) includes three main axes of broadening sales channels, strengthening market penetration, and expanding business areas, with localisation playing a major role in each.
Since establishing its Indonesia branch in 2012, the South Korean cosmetics giant has grown into a leading contract manufacturer in SEA.
The company has found particular success in cushion foundation by enhancing its lasting power and introducing differentiated shades to suit local consumer preferences.
Cosmax announced its SEA growth strategy at the 2025 Shopee Korea K-Beauty Summit held in Seoul on June 10.
Kao moves to raise KATE’s global presence and sales revenue
Kao-owned makeup brand KATE is set to roll out several campaigns and collaborations as part of a broader strategy to accelerate global growth, particularly across Asia.
The Japanese beauty major has identified KATE as a strategic growth driver within its cosmetics portfolio, and is making “significant investments” to strengthen the brand’s market presence.
According to Iwata Arihiro, brand manager of KATE, the aim is to achieve 1.6 times the total annual global sales revenue — compared to 2023 — by 2030 while doubling the share of overseas revenue.
Oral care brand foamgle kicks off global expansion following US OTC registration
South Korea’s foamgle is making first foray into overseas markets after completing the US FDA OTC (over-the-counter) registration for its dual-function oral care product.
The brand was launched by KM Pharmaceutical, manufacturer and distributor of oral care products such as toothbrush and toothpaste, in June last year.
The US expansion will be centred around e-commerce and social commerce platforms like Amazon and TikTok Shop.
foamgle expects to conduct an online pilot launch in California and New York in July, and will “gradually expand sales channels” based on consumer response.
