Since its inception in 1998, Chantecaille, which was acquired by German personal care giant Beiersdorf in 2022, has been known for its botanical formulas that combine natural ingredients with cutting-edge technology.
Through the partnership, the brand will be available via major beauty retail channels in India, namely Nykaa, Tira, and SS Beauty.
With this, local consumers now have ready access to a “carefully curated” line-up of Chantecaille’s best-selling skin care and makeup products, including Just Skin Tinted Moisturizer, Pure Rosewater, Bio Lifting Serum+, Lip Veil, and Faux Cils Longest Lash Mascara.
“This marks a new chapter in our mission to bring our ‘Beauty with Impact’ ethos to customers globally. We are thrilled to introduce the brand to an audience that’s proven to value luxury, performance, and purpose,” stated Julia Frankenberger, Chief Marketing Officer at Chantecaille.
In addition, Laure Hernandez, Vice President (EMEA) of Chantecaille, said that Luxasia is a trusted leader in luxury beauty distribution across Asia, known for its expertise in launching and nurturing premium beauty brands in rapidly evolving markets.
“Their deep understanding of the regional market dynamics, including India, equips Chantecaille with the strategic insight needed to connect with the right consumers.”
As part of its marketing strategy, the brand will be running an online launch campaign supported by KOL activations, leveraging influencer partnerships to generate excitement and buzz on social media.
This is aimed at driving visibility and engagement as Chantecaille strives to gain a foothold in a new market.
“Chantecaille is well-poised to delight with its range of exquisitely formulated products rooted in botanical science and backed by proven efficacy.
“Powered by LUXASIA’s strong omnichannel capabilities and consumer-centric market expertise, we are very confident that this partnership will blossom as we collaborate to unlock the full potential of the Indian market,” added Satyaki Banerjee, CEO Markets of LUXASIA.
