Torriden officially enters Sephora US, Anua cements brick-and-mortar presence in UK
South Korean skin care brand Torriden officially entered Sephora US in July 2025, with its products now available at more than 400 retail locations and online.
Sephora US carries the DIVE IN collection, including the brand’s best-selling DIVE IN Serum, as well as the BALANCEFUL line targeted at sensitive, acne-prone skin.
At the same time, another K-beauty brand Anua is cementing its presence in the UK through a rapid increase in brick-and-mortar locations.
Following its debut at Boots in October 2024, the brand quickly expanded to 470 stores in March this year. Within nine months, the number of stores has grown more than sixfold to 650 as of July 2025.
Yatsen fuelled by colour cosmetics’ growth, skin care’s continued strong performance
Yatsen Holding’s latest quarterly results show increases in both total net revenues and gross profit, which is said to be fuelled by colour cosmetics’ return to growth and skin care’s maintenance of strong performance.
Based on the report, total net revenues rose by 36.8% to RMB1.09bn (USD151.7m) from RMB794.5m (USD110.9m) for the prior year period.
According to Yatsen, the increase was primarily due to a 78.7% year-over-year increase (from RMB325.2m (USD45.36m) to RMB581.3m (USD81.1m)) in net revenues from skin care brands, combined with an 8.8% year-over-year increase in net revenues from colour cosmetics brands.
MINISO builds IP ecosystem via dual-strategy to meet demand for interest-driven consumption
Chinese retail giant MINISO is building an IP ecosystem to meet the increasing demand for interest-driven consumption.
In an era where Gen Zs and Millennials are looking for more than just product, but emotional value, self-expression and shared experiences, MINISO is targeting this phenomenon with its Super Store and Super IP strategies.
According to MINISO, its best-performing products include colour cosmetics, fragrances, and personal care.
LG H&H’s Q2 profit drops due to market competition, domestic business restructuring
LG Household & Health Care (LG H&H) says that the decrease in its beauty division’s sales and operating profit in the second quarter of 2025 is caused by intensifying market competition and domestic business restructuring.
In Q2 2025, the company recorded overall sales of KRW1.60tn (USD1.14bn) and operating profit of KRW54.8billion (USD39m), marking a decrease of 8.8% and 65.4% respectively, compared to the same period last year.
For its beauty division, sales in Q2 2025 decreased 19.4% year-on-year to KRW604.6bn (USD432m), and operating profit turned to a loss of KRW16.3bn (USD11.67m).
Amorepacific’s flagship brands drive strong sales, profit in local and global markets
Amorepacific has reported increases in sales and operating profit across domestic and international markets in the second quarter of 2025, attributing them to the strong performance of its flagship brands and core products.
The South Korean cosmetics giant announced its Q2 2025 earnings report on August 1.
Based on the report, consolidated sales increased 8.9% year-on-year to KRW1.095tn (USD790m) and operating profit grew 555.5% year-on-year to KRW80.1bn (USD57.8m) in Q2 2025.
