NatureLab Tokyo debuts hair mask containing milk thistle seed extract in Singapore
NatureLab Tokyo has launched a leave-in hair mask formulated with milk thistle seed extract, which it claims to be a sustainable and superior alternative to keratin, in Singapore.
First released in the US last year, the Kiseki Molecular Repair Leave-In Hair Masque is a no-rinse product targeted at repairing damaged hair and strengthening hair structure at the molecular level.
In an independent third-party instrumental study, the mask was shown to reduce breakage by 56%, frizz by 84%, and split ends by 70%, with 62% of split ends completely closed after use, compared to untreated hair.
Serious bees-ness: Honey Biotics to expand Manuka honey-based skin care range
Australian skin care brand Honey Biotics started in 2009 with its hero product Intense Moisturiser, which was designed as a non-steroid repair balm powered by UMF15+ Manuka honey to provide relief for compromised skin.
It is now working on extending the range into everyday essentials with the same therapeutic strength. For instance, a Manuka Body Wash and Lip Balm are currently in development, while the brand is also exploring solutions for more specific concerns like scalp psoriasis.
The pipeline is aimed at making high-performance, natural products accessible for everyone, be it daily care or targeted treatment.
EVERSOFT drops shampoo range targeted at SEA concerns, touts hair care as growth pillar
Singapore’s EVERSOFT has launched its first new shampoo range in five years, which it says is a key area of focus for the brand’s portfolio expansion plans.
Following the release of its Organic Haircare range in 2020, the brand has continuously gathered consumer feedback and studied evolving hair care needs to formulate its newly launched Nature’s Therapy line.
Looking ahead, EVERSOFT is focused on expanding in two directions — building on the Nature’s Therapy range with more targeted solutions for different hair concerns; and growing its personal care portfolio through “indulgent, botanically inspired shower products” that bring a sensorial experience into everyday cleansing.
‘Yakult for skin’: For Beloved One highlights prestige-calibre, accessibly priced range
Taiwanese skin care brand For Beloved One says that its probiotic-containing range is developed with prestige-level ingredients but remains affordably priced so that consumers can experience visible improvements without overspending.
Its Water Pay Glowing Hydro series is a four-piece line inspired by the growing emphasis within the dermatology and skin care space on the concept of the skin microbiome.
A standout feature of the Water Pay Glowing Hydro Toner is its mist-type sprayer, which avoids direct hand-to-skin contact, thereby protecting the skin’s microbiome balance.
Self-care shampoo: Japanese brand debuts product line specifically for straight hair
Japanese hair care brand unu is releasing a range of products containing ingredients that deliver both internal and external repair, which are specially targeted at straight hair.
Launched by cosmetics manufacturer magicnumber, the brand’s concept is based on self-love, with a focus on developing hair care products that cater to the current generation of consumers who “enjoy doing what they love and what they want to try”.
The main two ingredients in unu’s debut range Unubore Straight, namely levulinic acid and Tostear, are “hair repair ingredients” aimed at moisturising and conditioning the tresses.
