Founded in 2000, Rituals is currently present in over 36 countries with more than 900 stores, 3,000 shop-in-shops, and five body spas.
In July, the skin care brand officially entered Shanghai Pudong Airport Terminal 1, retailing a range of its most popular collections.
This move is the first step in a planned series of expansion across CDF-Sunrise’s footprint in China travel retail, which also includes Shanghai Hongqiao Airport, Beijing Capital Airport, and Daxin Airport.
Prior to this, Rituals has already established a strategic partnership with CDF-Sunrise Shanghai as retailer and Amberich International (HK) Ltd as operational partner in China, including the opening of boutique stores at CDF Sanya International Duty Free City and Haikou International Duty Free Shopping Complex in Hainan.
The brand’s expansion pipeline looks to accelerate its growth across major travel retail hubs in China, with a primary focus on shoppers from key regions in the market, including Shanghai, Zhejiang, and Jiangsu.
“We are very proud of this partnership with CDF-Sunrise and Amberich International (HK), which really extends our mission across some of the key locations in China travel retail.
“Rituals is the fastest-growing beauty brand in Europe and our presence in China’s busiest airport is an important milestone for us as we continue to expand in Asia. Our innovative concept comes with a fresh perspective on beauty and well-being. Our products are elegant and distinctive, and with our democratic price points, we can serve a much bigger audience,” said Raymond Cloosterman, founder and CEO of Rituals.
This comes on the heels of various moves in Asia’s travel retail space by major cosmetics brands this year:
Shiseido Travel Retail to expand cross-industry collaboration following popular roll-out
Shiseido Travel Retail looks to build on its strategic cross-industry partnerships, on the back of a well-received campaign centred around sun care brand ANESSA in Thailand.
The initial phase of the multi-faceted campaign that concluded in May brought together four key players in the industry — ANESSA (beauty), Alipay+ (digital payments), Tourism Authority of Thailand (tourism), and King Power (retail).
This initiative marks Shiseido’s first-ever partnership with a national tourism board, and a new strategic move for the company within the travel retail sector.
In addition, it builds upon Shiseido Travel Retail’s existing partnership with Alipay+, further cementing its commitment to enhancing the modern traveller’s experience through digital convenience and immersive engagement.
Clarins strengthens travel retail portfolio and presence with relaunch of skin firming range
Clarins Global Travel Retail is the division within the brand that focuses on its presence and sales in the travel retail sector.
According to the brand, travel retail is a critical channel — both strategically and commercially — as it plays a key role in showcasing innovation, engaging with a discerning international audience, and recruiting new consumers.
“As part of our broader omnichannel strategy, travel retail complements our direct-to-consumer (DTC) and premium retail footprint by offering accessibility to our high-performance skin care in an elevated brand environment,” Clarins told CosmeticsDesign-Asia.
The brand has four main lines available in global travel retail, namely Hydra-Essentiel, Multi-Active, Super-Restorative, and Extra-Firming.
SkinCeuticals enters Singapore’s travel retail, debuts anti-ageing face cream
L’Oréal-owned luxury skin care brand SkinCeuticals debuted in Singapore’s travel retail scene earlier this year, through which it seeks to address the evolving needs of modern travellers.
Through its retail presence at The Shilla Duty Free store in Changi Airport and e-commerce platform iShopChangi, the brand provides access to professional-grade skin care for travellers to experience the same level of care as their beauty routines at home.
According to SkinCeuticals, this launch is more than just a brand expansion. It signals a fundamental shift in the way travellers engage with beauty and skin care while on the move.
Targeting the skin concerns of frequent flyers, the brand offers routine-driven, high-efficacy travel exclusive sets, while its retail design is complemented by the advanced SkinScope 2.0 tool that provides personalised skin analysis.
