Also known as SM Investments Corporation, the company’s retail operations are said to be the Philippines’ largest and most diversified, consisting of grocery stores, department stores, and specialty stores.
Through this network, the Group aims to meet rising consumer demand for cosmetics and wellness products through greater accessibility across the country.
SM Beauty is home to more than 1,000 beauty brands across its 77 branches, with offerings that include global premium brands like YSL, Lancôme, and Calvin Klein.
It has also introduced beauty hubs in select stores, which are dedicated spaces where customers can experience services, such as hair colouring and makeovers, guided by an expanding team of professional beauty advisers.
“Beauty and wellness have shown significant growth across every demographic. At SM, we will continue to be at the forefront of meeting consumers’ evolving preferences by offering enriching experiences through suitable and unique products and services,” said SM Retail president Jonathan Ng.
According to the company, health and beauty continue to be among the fastest-growing sectors globally, driven by increasing demand for wellness, personal care, and beauty solutions.
“The Global Wellness Institute projects that the global wellness economy will reach nearly USD9tn by 2028.
“In this space, the Philippines is emerging as a significant player. In 2023, the country ranked 13th out of 218 economies worldwide in the personal care and beauty segment of the global wellness economy, underscoring its growing market size and the influence of its young, wellness-conscious demographic.”
At the same time, Watsons Philippines, another SM retail affiliate, is continuing to extend its footprint, and redefining the beauty and wellness shopping experience through exclusive skin care lines, health services, and sustainability-led in-store innovations.
“As demand continues to surge, SM remains committed to shaping the future of beauty and wellness retail — offering more choices, deeper experiences, and nationwide accessibility for every Filipino.”
