While there are many digital tools focusing on static quizzes or generic recommendation engines, which do not allow for “truly, deeply personalised solutions”, Revieve seeks to provide an experience that not only benefits the consumer but also helps companies achieve higher conversion or retention rate.
Through its Skin Analyzer tool, users receive numerical scores for their concerns, such as acne, pores or wrinkles, making consumers feel that they are being educated in the process and not just being sold products.
“Essentially, our experience replicates in-person consultation, with the convenience and accessibility of a digital tool, opening up to a broader audience wherever they are. Some people are not comfortable talking to strangers and they want to [do the analysis] in the comfort of their homes.
“Aside from consumers, what it does for companies is that the solution facilitates additional business results. We have exceeded conversion targets and our retention rates surpass industry benchmarks. What it brings as well is additional insights into the consumer profile,” Irina Mazur, Chief Product and Marketing Officer at Revieve, told CosmeticsDesign-Asia.
According to Mazur, it is increasingly challenging for brands to attract and retain new customers as they become much more sophisticated.
“More than half of today’s shoppers purchase based on social media or some sort of digital experience. Consumers want more education, they want experience, they want something that makes them feel truly personalised. And what is best toolkit to achieve that? It’s AI and deep technologies, which have allowed us to react quickly and at a much deeper level.
“The numbers and results speak for themselves. I don’t think it’s a question of ‘do we need technology’, but rather ‘how to deploy it in the smartest way’ so it doesn’t feel like you are just throwing technology around rather than providing a relevant solution.
“Companies are utilising technology at different degrees, but to not do anything at all would be denying the fact that we’re living in a really fast-paced environment with sophisticated consumers. A brand that truly wants to stand out will use technology in a more comprehensive way — not necessarily more, but in a smarter and broader way to create a holistic customer journey.”
Partnership with Paula’s Choice
As part of its broader digital transformation, Paula’s Choice Taiwan aims to differentiate themselves in a saturated derma beauty market.
Late last year, the brand partnered with Revieve on a campaign to roll out a localised Skin Analyzer tool that was adapted to focus specifically on exfoliation.
Exfoliation is a key concern among Paula’s Choice’s consumers, and an essential step in skin care that addresses issues such as dullness, clogged pores, and texture irregularities.
By simplifying its full skin analysis tool into a Exfoliant Analyzer, Revieve enabled Paula’s Choice to deliver personalised, score-based skin insights that helped customers not only discover the right products, but also understand the “why” behind each recommendation.
From August to December 2024, the campaign drove over 50.9K user engagements, with 79% of users completing the full analysis — above industry benchmarks of 71%.
Additionally, there was more than 104% achievement on new conversion target, 20.2% retention rate, and over 1 in 13 visitors added a product to their cart through the experience.
The tool not only drove immediate conversion but also collected high-value first-party data that the brand can continue to leverage in future product, content, and campaign strategies.
While the exfoliator campaign has concluded, the Skin Analyzer remains a cornerstone in Paula’s Choice Taiwan’s longer-term strategy. Future plans may include in-store face scanning tools and new promotions tied to other skin care categories.
“Ultimately, the campaign became an important proof of how digital tools, when powered by the right technology and strategic intent, can elevate both customer experience and brand equity.
“As Paula’s Choice continues to bridge the gap between clinical skin care and digital personalisation, their collaboration with Revieve stands as a key pillar in realising this vision.”
