Named Hyper Rejuvenating Eye Patch, the wearable device was named the winner of CES 2026 Innovation Award in the beauty tech category in November. It marks the first time that LG H&H has been recognised at the major tech event.
Since its acquisition of beauty device brand LG Pra.L in June this year, the company has been making various efforts to solidify its position in the beauty tech sector.
“We will continue to integrate personalised, precision solutions with next-generation wearables to provide new customer experiences through future beauty tech research and development aimed at achieving skin longevity,” stated Kang Nae-kyu, chief technology officer at LG H&H.
The device combines LG H&H’s proprietary skin analysis technology, customised ingredient delivery, and controlled light therapy.
Specifically, it consists of an artificial intelligence (AI)-based skin diagnosis programme, a biomimetic patch (negative pressure patch), a flexible LED patch, and a headband-like controller.
The AI first scans and interprets ageing indicators, such as wrinkles, pigmentation, and dark circles, based on data from 60,000 individuals secured by LG H&H.
It then recommends specific cosmetic ingredients that are absorbed into the skin around the eye through the negative pressure patch, which mimics the suction mechanism of an octopus’ suction cup.
Less than 1mm thick, the flexible LED patch is attached to the negative pressure patch, delivering optimal light energy deep into the skin.
Furthermore, the headband design allows for convenient hands-free use, with its mix of aluminium and fabric materials exuding a sophisticated feel.
The negative pressure patch was secured through a business agreement with Mimetics, a South Korean start-up focused on biomimetic technology.
Founded at Sungkyunkwan University, the firm develops products aimed at enhancing skin penetration for cosmetics and drug delivery to improve absorption, efficacy, and stability.
The patch technology was first introduced in April by LG H&H’s luxury cosmetics brand, The Whoo, under the name “Skin Activator Patch”.
Additionally, the company has also completed patent and trademark applications for the technology and design of the Hyper Rejuvenating Eye Patch.
Beauty tech boom
LG Pra.L’s new product, Superfoam ThermaShot Ultimate, recently went viral after selling out within one hour of live commerce.
The product is a premium at-home facial device that marries advanced thermal therapy, radiofrequency (RF), electroporation (EP), and electrical muscle stimulation (EMS) to offer professional-grade skin rejuvenation, lifting, and firming.
It is also said to boost collagen and improve absorption of skin care products. Based on a human application test involving 30 adult women from June 17 to July 4, 2025, it improved skin radiance by 182% compared to before use.
As part of Naver Sale, a large online shopping event that ran from October 29 to November 11, Korean beauty content creator Office Worker A held a Pra.L Superfoam ThermaShot Ultimate live commerce broadcast on November 6.
With 1.3m YouTube subscribers, Office Worker A has particular expertise in beauty devices, owning over 50 of them.In the live broadcast, she demonstrated various functions of Pra.L ThermaShot, claiming that it is a gamechanger in the beauty device space.
“Even though it is a multifunction device, you can expect powerful effects, including improving skin radiance, elasticity care, double chin reduction, and pore tightening, from each mode.”
All stocks prepared for the broadcast were sold out, recording sales of over KRW500m (USD340,666). The product also ranked first in order of purchase among Naver live broadcasts during the same time period.
Notably, it ranked first in sales across all Naver Sale categories, including digital appliances, fashion apparel, miscellaneous goods and food, for two days.
“Since LG H&H acquired LG Pra.L, interest in and popularity of our products have steadily increased, with brand searches doubling compared to before. We will lead the way in providing differentiated customer experiences by leveraging the power of our ‘all-cover device’ that can address signs of ageing that appear simultaneously,” the brand said.
