Co-founded by Vietnamese-American celebrity makeup artist Patrick Ta in 2019, Patrick Ta Beauty is a luxury colour cosmetics brand aimed at making people feel good in their own skin and offering versatile products that can create any look.
Known for his works with celebrities like the Kardashians and Gigi Hadid, Ta built his career through social media and has become a leading trendsetter in the beauty industry.
Patrick Ta Beauty recently announced its debut at Sephora Middle East, marking a significant chapter in the brand’s growth.
“I’ve felt such a strong connection to the beauty community in the Middle East for years — their love for glam, artistry, and the pride in makeup truly inspire me. So many of my followers and clients from the region have supported me from the very beginning, and this expansion feels like a moment we’ve all been building toward together.
“Bringing Patrick Ta Beauty to Sephora Middle East is a dream come true, and I can’t wait to meet everyone and share our artistry in person with this exciting next chapter for the brand,” said Ta.
Over the past decade, he has regularly travelled to the region for private clients and educational events, including a series of masterclasses in Dubai that saw high attendance, deepening his presence and visibility.
Through these activities, he has cultivated a loyal following that has become an important part of the brand’s global community.
According to Kimberly Villatoro, CEO of Patrick Ta Beauty, expanding into the Middle East reflects how strongly this region has embraced the brand codes — elevated artistry, innovative formulas, and luxurious presentation.
“We’ve seen remarkable organic demand from the Middle East for years, and this launch allows us to finally meet that enthusiasm with a full retail experience.
“Sephora Middle East is the perfect partner for this next step for the brand and we’re excited to bring our hero categories, our storytelling, and Patrick’s unique approach to artistry to an incredibly engaged beauty community,” she added.
From January 16, Patrick Ta Beauty’s most popular products, including the viral Major Headlines Double-Take Crème & Powder Blush Duo and Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation, will be available online at Sephora Middle East.
The products will also be progressively launched in 34 Sephora stores across the UAE, Saudi Arabia, Kuwait and Qatar, as part of its expansion within this region.
Glow and grow
Since its launch, Patrick Ta Beauty has quickly risen to become one of Sephora’s most in-demand names in prestige beauty, beloved for its glow-focused, artist-tested products and performance-driven textures.
Particularly in the US, its blush collection has grown to be a “category-defining bestseller”.
The partnership between the brand and Sephora Middle East is rooted in a shared vision of delivering an elevated beauty experience at every touchpoint.
“We are thrilled to bring Patrick Ta Beauty to our vibrant beauty community across the Middle East, who are always seeking the latest innovations. Celebrated for its modern artistry and innovative formulas, the brand delivers high-quality products that truly resonate with our customers.
“We are proud to consistently introduce the brands our community is asking for, and we look forward to having our customers experience Patrick Ta Beauty firsthand,” said Hasmik Panossian, managing director of Sephora Middle East.
To mark the brand’s arrival in the region, Patrick will be attending a series of activations, including appearances at Sephora Dubai Mall, meet-and-greet sessions, VIP events, and engagements with local creators and tastemakers.
