Kao’s new tech harnesses natural function of sweat to reduce discomfort
Kao Corporation’s Skin Care Products Research Laboratory has developed a technology to make sweat evaporate more easily and quickly, helping to reduce stickiness and odour.
Called sweat transpiration technology, it utilises the natural function of sweat, which is to cool the body by removing heat as it evaporates from the skin surface, to keep the skin comfortable in hot environments.
Results of this research were presented at the 3rd Annual Congress of the Society of Cosmetic Chemists of Japan held in Kanagawa Prefecture from December 8 to 10, 2025.
mä & më Latte garners sustained popularity for parent- and child-friendly products
Japanese personal care brand mä & më Latte is experiencing sustained popularity among parents for its hair care products that can be used by both adults and children.
Its products, namely Basic line, Damage Repair line, and Rinse in Shampoo, recently came out on top for a survey that garnered 22,586 votes in total.
A key ingredient in these products is “premium double milk protein”, a moisturising ingredient derived from fermented milk with lactoferrin and Lactobacillus that is said to gently protect children’s hair while providing thorough care for adult hair.
Zinc oxide nanocrystals offer energy-efficient path to PFAS remediation: Japan study
Scientists in Japan have found a new way to clean up “forever chemicals”, or perfluoroalkyl substances (PFAS), that is safer and more energy-efficient than older methods by using tiny particles called zinc oxide (ZnO) nanocrystals (NCs).
By coating ZnO NCs with a special layer and shining a simple LED light on them, the research team at Ritsumeikan University was able to break down 92% of a common PFAS known as perfluorooctanesulfonic acid (PFOS).
This method is a major step forward as it works at room temperature and does not require the extreme heat or dangerous materials used in the past. As these crystals are inexpensive to make and safe to handle, this technology has potential to be used on a large scale.
Centella asiatica ‘bubbles’, key proteins boost hair growth in 56-day study
A liquid formula combining natural parts from the Centella asiatica plant with growth-boosting proteins can greatly improve hair health in under two months when applied to the scalp.
This was the key finding from a clinical study conducted by researchers at Hungkuang University, Chinese Medical University, Kyoto University, University of Pennsylvania, and Temple University.
The study, which involved 60 participants, found that the combined formula resulted in thicker, denser, and longer hair. It also led to less hair loss and lower oil levels on the scalp, compared to a placebo.
linnofashion’s dual strategy drives K-beauty growth to penetrate key global markets
Seoul-based cosmetics company linnofashion has launched a comprehensive international expansion strategy, positioning itself as a leader in merging K-beauty innovation with customised local market penetration.
The firm is accelerating its global footprint through its private brand, IINNO PURE COSME, and targeting high-growth regions, including Japan, Russia, China, and South East Asia.
This aggressive market expansion follows its recent participation in major regional events, including 2025 Seoul Beauty Expo and Japan Cosmetic Exhibition.
