The brand, best known for its anti-dandruff shampoo and scalp care products, is the latest to join the emerging trend of cross-industry collaborations between beauty and personal care companies and Formula One (F1) racing teams.
This move marks a new chapter for CLEAR as it looks to reinforce its leading expertise in scalp care while innovating and delivering high-performance solutions aimed at helping people stay confident and focused in stressful situations.
“CLEAR is designed to help people perform at their best under pressure, and partnering with Oracle Red Bull Racing brings our scalp care science into one of the most extreme performance environments in the world, where a ‘CLEAR head’ can make a major difference.
“This partnership reflects our shared belief in precision and performance, and together we aim to inspire people who demand maximum results in every aspect of their lives, while creating experiences that help them show up at their best,” said Mohamed Elsharkawy, global brand vice president of CLEAR.
With a history steeped in championships and engineering excellence, Oracle Red Bull Racing’s bold and uncompromising performance culture corresponds to CLEAR’s industry-leading scientific expertise and pursuit of developing high-performance scalp and hair care solutions.
“Precision, discipline and relentless improvement define our continued success, and that performance mindset is what makes CLEAR a natural partner for the team.
“Their focus on science, innovation and results aligns closely with how we operate on and off the track. We look forward to working together to bring fans closer to the culture that fuels Oracle Red Bull Racing,” the team’s group commercial director, Nick Stocker, added.
F1 drivers face some of the most extreme pressures in sport, with temperatures reaching up to 60 degrees Celsius. Intense sweating and prolonged helmet wear can cause discomfort and disrupt focus.
CLEAR’s advanced scalp technology caters to the elimination of performance-impacting factors and address scalp issues at the source to deliver greater clarity and confidence in both everyday life and high-stakes situations.
Starting with the 2026 season, the CLEAR and Oracle Red Bull Racing partnership will go into action across Asia, EMEA and Latin America through an edgy, bold and fully integrated programme spanning brand storytelling, digital and social content, retail activations, and fan engagement.
As the team’s first-ever official hair care partner, CLEAR’s branding will be displayed on the new RB22, a F1 car powered by an engine developed in-house by Red Bull Powertrains in partnership with Ford Racing.
The branding will also be worn on the balaclavas of four-time World Champion Max Verstappen, as well as the team’s newest driver Isack Hadjar.
