Brand update: kimrobinson, Kosas, Chengavi, FANCL and more in the spotlight

Building brand symbol
News and updates from beauty brands in Asia-Pacific (Getty Images/iStockphoto)

Our round-up of beauty brands in Asia-Pacific features news and updates from kimrobinson, Kosas, Chengavi, FANCL, and mä & më Latte.

kimrobinson’s new range targets product fatigue, rising demand for continuity of care

Luxury hair care brand kimrobinson recently introduced a range of products called KR Rescue System, which targets the growing consumer demand for salon-to-home care that work synergistically and prolong the effects of treatments.

The brand also seeks to address the gap in professional products for diverse Asian hair textures with this new launch.

The formulas in this series have undergone development and salon testing on Asian women worldwide since 2018, with feedback from over 200 customers who wanted consumer-sized versions.

Kosas adopts wet-pressed powder tech to tackle issues with traditional highlighters

Los Angeles-based makeup brand Kosas hopes its latest range of highlighters, said to overcome issues with opacity and excessive glitter, will gain traction in Asia.

Called Kosas Shiny Objects, this new line uses a wet-pressed powder technology, where wet and dry ingredients are kneaded together “like dough, but not cooked” to retain moisture, so the powder stays pillowy and bouncy while offering a transparent, glistening finish.

The highlighters are powered by skin care ingredients, including antioxidant-rich passion fruit oil, to condition and moisturise the skin while enhancing its appearance.

Indian brand Chengavi sheds light on Dravyaguna and evolution of Ayurvedic beauty

Indian skin care brand Chengavi weighed in on how Ayurvedic beauty has evolved from a niche to premium category.

According to co-founder Jagathi Reddy Krishnapuram, Ayurvedic beauty was traditionally ritual-based and deeply personal. Outside of India, it is often admired but not fully understood.

Central to the brand’s product development is Dravyaguna, the Ayurvedic science dedicated to understanding the properties and therapeutic benefits of herbs.

FANCL overcomes colour vibrancy issues with inorganic pigments through joint research

FANCL Corporation’s joint research with Tottori University has led to the development of new inorganic pigments that overcome issues with colour vibrancy.

The findings were announced at the 2025 Colour Materials Research Presentation in Japan.

The pigments, named CaCoGe2O6 and CaCoSi2O6, are said to have the same stability and safety as conventional inorganic pigments while achieving superior vibrancy and vividness.

mä & më Latte garners sustained popularity for parent- and child-friendly products

Japanese personal care brand mä & më Latte is experiencing sustained popularity among parents for its hair care products that can be used by both adults and children.

Its products, namely Basic line, Damage Repair line, and Rinse in Shampoo, recently came out on top for a survey that garnered 22,586 votes in total.

A key ingredient in these products is “premium double milk protein”, a moisturising ingredient derived from fermented milk with lactoferrin and Lactobacillus that is said to gently protect children’s hair while providing thorough care for adult hair.