SEA Focus: Watsons Singapore, Shiseido, Thai research findings feature in this round-up

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Recent developments in the beauty industry across South East Asia (Getty Images)

We highlight recent developments in the beauty industry across South East Asia, including how Watsons Singapore and Shiseido are addressing evolving consumer demands, as well as the latest research findings in Thailand.

Watsons Singapore elevates retail experience to meet modern shopper’s needs

Watsons is actively evolving its health and beauty retail presentation and portfolio to reflect the needs of modern shoppers, with a stronger focus on product discovery, experience and convenience.

Physical retail today serves as a space for experience, reassurance and human connection — elements that cannot be fully replicated online, according to Lai Mei Ling, customer director and head of marketing department at Watsons Singapore.

She also observed that Watsons’ core and senior shoppers are seeking accessible store layouts, trusted product ranges, and clearer guidance.

Shiseido tackles beauty industry challenges via inclusivity, hyper-personalisation

Shiseido is tackling challenges of the rapidly evolving beauty industry through product innovations and social initiatives that champion inclusivity and hyper-personalisation.

The modern cosmetics space is shaped by fast innovation, shifting consumer expectations, and an increasingly competitive landscape, said Jessica Fun, managing director of Shiseido Singapore.

This has inevitably led to a myriad of challenges, among which a key one is staying relevant as consumer needs and preferences change rapidly.

Pumpkin seed oil, polysaccharides boost skin hydration in new liquid crystal emulsion: Thai study

A study conducted by Mae Fah Luang University led to the development of a high-performance moisturising cream using Japanese pumpkin extracts and advanced ultra-micro liquid crystal technology.

The researchers focused on the Japanese pumpkin, Cucurbita maxima, a crop widely cultivated in Thailand.

While the flesh is a food staple, the seeds and specific carbohydrate chains, known as polysaccharides, contain bioactive compounds that could be harnessed for dermatological benefits.

Dissolvable mask with liposomal liquorice, kojic acid could solve sheet mask dilemma

Thai researchers have developed a biodegradable, dissolvable face mask that uses nanotechnology to tackle hyperpigmentation while eliminating waste associated with traditional sheet masks.

The study, led by Silpakorn University, has introduced a solid-state delivery platform that can replace non-biodegradable substrates with a water-soluble polymer matrix.

By embedding kojic acid and liquorice extract within liposomes, the team created a product that dissolves directly into the skin, leaving no residue and requiring no rinsing.

Traditional sheet masks are a staple of the beauty market, yet they face mounting criticism for their environmental impact. Furthermore, the aqueous nature of these masks often requires high preservative loads, which can irritate sensitive skin.

kimrobinson’s new range targets product fatigue, rising demand for continuity of care

Luxury hair care brand kimrobinson recently released a range of products targeting the growing consumer demand for salon-to-home care that work synergistically and prolong the effects of treatments.

The brand seeks to address the gap in professional products for diverse Asian hair textures with this new launch.

Called the KR Rescue System, the formulas in this range have undergone development and salon testing on Asian women worldwide since 2018, with feedback from over 200 customers who wanted consumer-sized versions.