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New product launch strategies embrace offline promotion

New product launch strategies embrace offline promotion

By Natasha Spencer

The online to offline (O2O) retail environment has led many businesses to create effective campaigns through digital platforms to entice consumers through the doors of their physical companies, but what is it about offline marketing techniques that are...

Beauty ingredient maker Croda opens marine biotech center in Canada

Croda opens marine biotech center in Canada

By Deanna Utroske

The specialty chemical maker is looking to the marine environment and biotechnology as a sustainable alternative to conventional personal care ingredient manufacturing. And having acquired Prince Edward Island – based Nautilus Biosciences at the start...

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Editor’s Spotlight

The conscious beauty supply chain

By Deanna Utroske

Conscious personal care consumers, mission-driven fragrance brands, and feel-good cosmetics marketing campaigns are hard to miss now days. So smart suppliers and distributors are not only helping beauty makers tell more nuanced ingredient stories, they...

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