Technical / White Paper

Pro-age : when ageing becomes trendy

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Pro-age : when ageing becomes trendy

“Age-defy”, “slow-age”, “well-aging” are increasingly replacing the term “anti-age” on packaging and in advertising campaigns for cosmetic products. In the press, young women are also making a little more room for their elders (fifty and above). This is the pro-age trend, which consists of moving away from the beauty ideal defined by eternal youth.

Seppic is taking part in this beauty of age. Learn more about Seppic ingredients and formulations that meet consumers' new expectations, whatever their age.

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