Sagentia Innovation is a global advisory and product development business that works with cosmetics and personal care brands from around the world and at every stage of their product development lifecycle from market needs analysis, product ideation and development to regulatory advice for export to claim substantiation.
Sagentia Innovation
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The future of cosmetics and beauty: now it’s personal
Innovation in the cosmetics and beauty industry has traditionally been dominated by R&D advancements in formulation chemistry, backed up by huge marketing budgets. Changing consumer preferences and expectations are now driving a wider range of new...