News & Analysis on Cosmetics Innovation
The finished goods manufacturer is to hold its annual innovation challenge finals in Shanghai where students from around the world will compete to develop a concept for a sustainability-related product or technology for the brand.
With the economic slowdown hurting Western markets hard, multinationals are increasingly turning to Asia Pacific to reinvigorate growth, but it seems that key to a good start is establishing a presence there.
Cosmetics titan L’Oréal is using the strong strategic importance and solid foundation it has in India as a gateway to other markets in Asia-Pacific and beyond.