News & Analysis on Cosmetics Innovation
With the economic slowdown hurting Western markets hard, multinationals are increasingly turning to Asia Pacific to reinvigorate growth, but it seems that key to a good start is establishing a presence there.
Cosmetics titan L’Oréal is using the strong strategic importance and solid foundation it has in India as a gateway to other markets in Asia-Pacific and beyond.
The finished goods manufacturer is to hold its annual innovation challenge finals in Shanghai where students from around the world will compete to develop a concept for a sustainability-related product or technology for the brand.